This question pops up periodically with some of the innkeepers I work with. What’s the best way to “label” basically click here to make a room reservation?
I decided to do a bit of looking online at some bigger properties figuring that they, at least, would have run some psychological studies on what best to title this important key point.
Apparently there is no set formula for this in that category either.
I browsed 24 major hotels chains and then about 70 smaller inns, B&Bs and a couple of motels for variety.
These were the results of what the titles were for: click here to make a room reservation.
- Book a room
- Book my trip
- Book Now
- Book online
- Book reservations
- Check Availability
- Check rates
- Check rates and availability
- Find a reservation
- Find a room
- Make a reservation
- My booking
- Online reservations
- Request reservations
- Reserve a room
- See rates
- Select rate
- Select rate and book
- Select room and book
Here lies the ultimate question, is “check availability” too wishy washy? This is not a clear call to action.
Is “Book my trip”, “Book now” too much of an in your face directive?
I would love some feedback from lodging about what they think and what they feel has worked best for them.
Lodging Marketing: http://chefforfeng.wordpress.com/marketing-for-lodging-resources/
Restaurant Operations: http://chefforfeng.wordpress.com/restauranting/