The Lodging Resource Newsletter, May 2012

Hello again Lovely Innkeepers!

(photo used with permission from the Woods Hole Inn)

A journey starts with a single step…

So begins the story of the Red Chair Travels.

I came across this first on an article posted by Marti Mayne who writes for the Boston Bed & Breakfast Examiner (amongst other things). http://www.examiner.com/article/the-red-chair-journey-acriss-cape-cod and was instantly captivated by the blog Red Chair Travels:  http://www.redchairtravels.com/, and by how many other innkeepers on Cape Cod jumped into doing some interesting and unique things with it.

I lived for several years on the cape in the last decade and explored most of the towns there, as well as beaches and anywhere you could put a kayak in, of which there were more places then you could shake a stick at. Seeing pictures of the red chair in my old haunts made some pleasant memories surface of exploring the cape, as well as finding some new areas I have to check out next time I visit.

Check out the photo gallery of it’s travels at: http://www.redchairtravels.com/red-chair-photos.html

And Where’s the red chair now? http://www.redchairtravels.com/where-is-the-red-chair.html

Attention Mac Users!

Of note to innkeepers, many of whom use Macintoshs, while Macs are great for security, there are viruses and malware out there that do attack them, while the amount is miniscule compared to what PC owners face, if you do have a Mac, you should be aware that there is a bad Malware program out there called Flashback which attacks Macs.

Flashback is a malicious program which uses a Java vulnerability to track Mac users. For those who have not heard of the virus, more information here http://mashable.com/2012/05/15/leopard-flashback-fix/  and http://support.apple.com/kb/HT5273

Web Tip

One of the questions I often get is, “How do I clear my browser cache out?”, if you manage your own website or have someone maintain it for you, you may not nessesarily see changes made right away. If you don’t you may need to clear out your browser cache, because its still picking up an older “copy” of your website’s pages. This link has a good list of instructions to clear out most browsers caches. http://kb.iu.edu/data/ahic.html

Some of our recent blog posts you may have missed:

Privacy Settings On Facebook You May Not Be Aware Of http://chefforfeng.wordpress.com/2012/05/18/privacy-settings-on-facebook-you-may-not-be-aware-of/

Innkeepers, How to get ahead in Social Media http://chefforfeng.wordpress.com/2012/05/11/innkeepers-how-to-get-ahead-in-social-media/

Innkeepers, Do you respond to positive reviews? http://chefforfeng.wordpress.com/2012/05/11/innkeepers-do-you-respond-to-positive-reviews/

Reputation Management for Lodging, Maine Innkeepers Association http://chefforfeng.wordpress.com/2012/04/30/reputation-management-for-lodging-maine-innkeepers-association/

Do you really know if your violating Facebook’s terms of service? http://chefforfeng.wordpress.com/2012/04/26/do-you-really-know-if-your-violating-facebooks-terms-of-service/

Why it pays to sleep around for Bed and Breakfast owners https://chefforfeng.wordpress.com/2012/04/24/why-to-pays-to-sleep-around-for-bed-and-breakfast-owners/

Marketing and Social Media, some of my favorite or most useful posts I’ve come across in the last month:

How to successfully refute chargebacks as an innkeeper http://suiteexchange.com/2012/04/27/how-to-successfully-refute-chargebacks-as-an-innkeeper/

Train Your Hotel Team To Use The Language Of Hospitality: Part Two http://www.hotelresource.com/article63124.html

Promotions and Contests on Google Places http://www.ngsmarketing.com/promotions-and-contests-on-google-placesgle-places/

How to NEVER Run Out of Blog Topics and Ideas Ever Again http://www.thesaleslion.com/come-up-blog-topics-ideas-content/

Consumers now pay more attention to online reviews than word-of-mouth http://econsultancy.com/us/blog/9765-consumers-now-pay-more-attention-to-online-reviews-than-word-of-mouth

How Safe Is Your Website Or Blog? 3 Steps to a Better Night’s Sleep http://www.abouttheinn.com/2012/02/how-safe-is-your-website-or-blog/?

5 Steps to Improve Your Pinterest Profile in Five Minutes http://kikolani.com/5-steps-to-improve-your-pinterest-profile-in-five-minutes.html

69 Pinterest Best Practices, Tips, and Tactics (Infographic) http://www.istrategyconference.com/blog/?category=Social-Media&title=69-Pinterest-Best-Practices-Tips-and-Tactics–Infographic&pid=768

Sixteen Ways to Use Pinterest for PR http://spinsucks.com/social-media/sixteen-ways-to-use-pinterest-for-pr/

7 Ways To Score More Likes On Facebook Updates http://allfacebook.com/likes-updates_b87982

8 Tactful Ways to use your Personal Facebook Account as a Marketing Tool

http://blog.kissmetrics.com/tactful-facebook-marketing/

19 Ways to Build Relationships With Blog Comments http://www.socialmediaexaminer.com/blog-comments/

How to Engage in Online Forums for Your Brand http://www.socialmediaexplorer.com/social-media-marketing/how-to-engage-in-online-forums-for-your-brand/

If Twitter Had Been Around In The ’90s http://www.bitrebels.com/social/if-twitter-had-been-around-in-the-90s/ (gives a good list of twitter tools to search old tweets, take to heart and do the comment about disallowing access to the apps after usage)

LinkedIn’s Profile Re-Design is Here http://linkedintobusiness.com/linkedins-profile-re-design-is-here/

**If you have been forwarded this newsletter by a friend or have gotten here by other means and you would like to subscribe to the newsletter, please visit  http://www.forfengdesigns.com/newsletters/ (the newsletter is a double opt in, so please make sure you confirm your subscription when you get a follow up email about it)

About Heather Turner

Innkeeping Tip and Tricks: Please check out some marketing ideas for Inns and B&Bs, Blogging ideas, Facebook Tips and Social Media Tutorials http://chefforfeng.wordpress.com/marketing-for-lodging-resources/
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