With Facebook Graph Search geared for public rollout soon, it’s important that innkeepers that have Facebook business pages invite ALL their friends and family to be fans of their business pages. In this case it has nothing to do with getting your fan count up.
While many business owners don’t feel comfortable, or don’t want to invite friends and family to like their pages. (I honestly have no idea why, but apparently some people do). It is not going to be about the friends and family, it’s going to be about who “they” are connected to.
The new Graph Search will allow people to discover restaurants, shops and other businesses their friends have visited and/or liked, this goes for Bed and Breakfasts as well.
So it doesn’t matter if your 80 year old Grandmother might never be a (paid) guest at your B&B, but her 40 year old health care aid might be. Your second cousin in Tennessee may never be a guest at your B&B, but the people he or she is connected to might be, especially if they search for places that your second cousin has “liked” that are lodging facilities.
The fact that your Grandmother or your second cousin has liked your page means it will come up in related results when lodging is searched for.
If you have not previously invited people you are connected to like your page, go to your business page, at the top, go to “build audience”, then “invite friends”, make sure you have the “search all friends” option and not “recent interactions.”