Blog Checklist Worksheet

I developed this checklist awhile back but it’s still current, as I find many people have blogs and use them but haven’t gone through and added some basic information and options.

This is how you should feel when your finished with a blog!

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Created a Blog

Yes       No
No: Create

Customized and Uploaded a Page Header
Yes       No
No: Create and upload, I found http://fotoflexer.com/ to be the easiest to use for cropping and adding text if you don’t have a desktop photo editor.
Customized and Uploaded a Profile/Avatar Picture
Yes       No
No: Create and upload

Filled out all information on your About Us page including all website links and links to other media
Yes       No
No: Enter Information


Added Links to website and other online media in widgets section

Yes       No
No: Enter Information

Added Contact information, either on contact page or in widget

Yes       No
No: Enter Information

Added a search box to your Blog

Yes       No
No: Enable

Put your Blog Page link (or icon) on your website

Yes       No
No: Enable

Added your Blog URL to your email signature

Yes       No
No: Enable

Added your Blog URL to any other online media, i.e. Google+, Linkedin etc.

Yes       No
No: Enable

Let your clients and contacts know you have a Blog

Yes       No
No: Notify

Enable Authorship with Google

Yes       No
No: Enable

https://plus.google.com/authorship

Added an email subscribe option

Yes       No
No: Enable

Added your Blog URL to your print literature

The clear Avery address (or smaller) labels work well for this if you don’t want to reprint or have too much print material in stock.

Yes       No
No: Enable

Stalked Competitors’ Blogs

Yes       No
No: Stalk

Enabled Alerts for Competitors Blog posts

Yes       No

No: Sign up and/or enable Google Alerts or sign up for their newsletters by subscription

If using Twitter:

Set up feed for blog into Twitter

Yes       No

http://twitterfeed.com/

If using Facebook

Set up feed for blog into Facebook

Yes       No

No: Enable at https://www.facebook.com/networkedblogs or https://www.facebook.com/RSS.Graffiti

*Facebook now requires you to re-enable authorization once a month, unless you are posting multiple times per week it may be easier just to copy and paste your title and link into a post manually.

Sourced content for Blog

Yes       No
No: Enable

Content Sources:

Google Alerts  http://www.google.com/alerts

Paper.li   http://paper.li/

Smartbrief   http://www.smartbrief.com/index.jsp

Twitter lists: Even if you don’t “use” twitter, you can set up lists for business information sourcing. https://support.twitter.com/articles/76460-how-to-use-twitter-lists

Example: https://twitter.com/#!/forfeng/business/members

Sign up for newsletters or blogs relevant or interesting to your target clientele.

As you go through and read online articles, use https://workflowy.com to organize your information and links, this is useful because hot links are clickable, you can use it as a to do list, organize it, cross it off, move it, as well as it is accessible anywhere online on any computer.

Developed a Schedule for Blog Page posts

Excel works very well for this, or google calendar https://www.google.com/calendar/ or use a manual date book

Yes       No
No: Plan out a schedule

About Heather Turner

Innkeeping Tip and Tricks: Please check out some marketing ideas for Inns and B&Bs, Blogging ideas, Facebook Tips and Social Media Tutorials http://chefforfeng.wordpress.com/marketing-for-lodging-resources/
This entry was posted in Blogging, How tos, Lodging, marketing, Social Media and tagged , , , , , . Bookmark the permalink.

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