I developed this checklist awhile back but it’s still current, as I find many people have blogs and use them but haven’t gone through and added some basic information and options.
This is how you should feel when your finished with a blog!
Created a Blog
Yes No
No: Create
Customized and Uploaded a Page Header
Yes No
No: Create and upload, I found http://fotoflexer.com/ to be the easiest to use for cropping and adding text if you don’t have a desktop photo editor.
Customized and Uploaded a Profile/Avatar Picture
Yes No
No: Create and upload
Filled out all information on your About Us page including all website links and links to other media
Yes No
No: Enter Information
Added Links to website and other online media in widgets section
Yes No
No: Enter Information
Added Contact information, either on contact page or in widget
Yes No
No: Enter Information
Added a search box to your Blog
Yes No
No: Enable
Put your Blog Page link (or icon) on your website
Yes No
No: Enable
Added your Blog URL to your email signature
Yes No
No: Enable
Added your Blog URL to any other online media, i.e. Google+, Linkedin etc.
Yes No
No: Enable
Let your clients and contacts know you have a Blog
Yes No
No: Notify
Enable Authorship with Google
Yes No
No: Enable
https://plus.google.com/authorship
Added an email subscribe option
Yes No
No: Enable
Added your Blog URL to your print literature
The clear Avery address (or smaller) labels work well for this if you don’t want to reprint or have too much print material in stock.
Yes No
No: Enable
Stalked Competitors’ Blogs
Yes No
No: Stalk
Enabled Alerts for Competitors Blog posts
Yes No
No: Sign up and/or enable Google Alerts or sign up for their newsletters by subscription
If using Twitter:
Set up feed for blog into Twitter
Yes No
If using Facebook
Set up feed for blog into Facebook
Yes No
No: Enable at https://www.facebook.com/networkedblogs or https://www.facebook.com/RSS.Graffiti
*Facebook now requires you to re-enable authorization once a month, unless you are posting multiple times per week it may be easier just to copy and paste your title and link into a post manually.
Sourced content for Blog
Yes No
No: Enable
Content Sources:
Google Alerts http://www.google.com/alerts
Paper.li http://paper.li/
Smartbrief http://www.smartbrief.com/index.jsp
Twitter lists: Even if you don’t “use” twitter, you can set up lists for business information sourcing. https://support.twitter.com/articles/76460-how-to-use-twitter-lists
Example: https://twitter.com/#!/forfeng/business/members
Sign up for newsletters or blogs relevant or interesting to your target clientele.
As you go through and read online articles, use https://workflowy.com to organize your information and links, this is useful because hot links are clickable, you can use it as a to do list, organize it, cross it off, move it, as well as it is accessible anywhere online on any computer.
Developed a Schedule for Blog Page posts
Excel works very well for this, or google calendar https://www.google.com/calendar/ or use a manual date book
Yes No
No: Plan out a schedule
