The folks over at Prima Supply are good folks and good friends. I don’t normally post promotion type posts but looking from the aspect of a former chef who had to buy equipment, I would have loved this idea if I was still cooking.
In addition they have been great at helping pass along my blog posts on twitter and other media for a long time, and its long overdue that I returned the favor.:)
The Challenge: build customer trust in 90 seconds – Our Solution: Try Before You Buy
90 seconds…that is the average amount of time a new visitor spends on our site. For us, as an online supplier of restaurant and foodservice equipment, those 90 seconds of time spent on our website is all we have to engage a new visitor and give them a reason to come back.
Our solution, which we are excited to introduce, is our Try Before You Buy program for the restaurant and foodservice industry. The program, which is rolling out in beta on select items through the month of July, allows a customer to order a piece of equipment and try it for 14 days from the date of shipment before we charge their card. If they do not like it then we will ship it back free of charge.
We are doing this to address two problems. First, customer trust. In an internet age where online supply companies are a dime a dozen, we wanted to set ourselves apart as a company that is concerned with our customers’ success. Second and directly related to the first, we wanted to ease large purchase anxiety. One of the hard things about shopping online is the fact that you can’t physically see and touch the equipment you are purchasing. Even if you trust the manufacturer, you may feel uncertain whether a piece of equipment will work in your unique situation. Try Before You Buy alleviates those doubts by ensuring that what you purchase will work for you or we will ship it back.