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Heather Turner a.ka. Chef Forfeng
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The Food Cost Control Blog- Professional Recipe Model - Forecasting Key ItemsMany companies stop cold once they build a standard food cost recipe model. These operators are happy to see the true food cost of each menu item. They benefit from the ability to see the change in recipe cost totals whenever they update ingredient prices with current purchase data. I recommend a phase two project once the initial recipe model is complete. […]
- Professional Recipe Model - Forecasting Key Items
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Tag Archives: lodging marketing
Facebook, Edgerank and Bed and Breakfasts
Yesterday I wrote a post for our local Chamber’s newsletter and put it on the local Patch as well. This was prompted by the overwhelming numbers of businesses thinking they needed to A. pay to post at all and B. … Continue reading
Bed and Breakfasts and the local Patch
Patch.com just really started to come on the radar since late last year. To take Connecticut as an example, I remember there only being a 3 or 4 hyperlocal sites and now there are 67 and rolling at apparently several … Continue reading
Posted in B&B, Hospitality News, marketing, Observations
Tagged Bed and Breakfast, blogging, hospitality, Hospitality Marketing, lodging, lodging marketing, Patch, Patch.com
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Another Quick Tip for Bed and Breakfasts to leverage Facebook Photos
This technique is also great for Google+ posts, sharing on twitter and pinning on Pinterest If you missed the last post about leveraging Facebook Photos, you can find it here http://chefforfeng.wordpress.com/2012/08/24/a-quick-tip-for-bed-and-breakfasts-to-leverage-facebook-photos/ Because photos are the one thing that is shared … Continue reading
Bed and Breakfasts, Steps on Evaluating a Marketing Company
It seems like every day I get a call or email from a friend (who has an inn) or a client who just got solicited by a marketing company wanting to know what the skinny is on a company, I … Continue reading
A Quick Tip for Bed and Breakfasts to leverage Facebook Photos
You just had some great guests stay at your inn, or a lovely wedding just took place on your lawn and you got some awesome photos. The temptation is just to just put them all up on Facebook in an … Continue reading
The Lodging Resource Newsletter Mid Summer Issue
Hello again Lovely Innkeepers! Two things of interest that have happened in the last couple of months that should be of interest to innkeepers. Linkedin got hacked and Google+ has merged with Google Places. Linkedin: Many Linkedin passwords got compromised. … Continue reading
Twitter for Business Checklist Worksheet
I thought it might be useful to B&Bs and perhaps other businesses to continue to do some checklists for social media as the Facebook Business Page Checklist Worksheet has proved popular and the feedback I got was that it was … Continue reading
Posted in B&B, How tos, Inns, Lodging, marketing, Social Media
Tagged facebook, hospitality, Hospitality Marketing, lodging, lodging marketing, Social Networking, twitter
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