I recently wrote a tweet on twitter and it was regarding the prevalence of social media on innkeeping sites, especially brand new ones or ones that the big companies out there designed.
As follows “tip for inns, don’t let your webdev talk you into implementing social media into your site until you are ready to actually use it.”
The funny thing was I only got one response to this
BUT, I did get a whole boatload of DMs from social media people and some other web developers mainly asking me if I live in the dark ages, i.e I don’t suggest that my inns use social media. No guys, that’s not what I meant and not what I said. Read the small print you are ready to actually use it.
Twitter is great, but you can’t go into a lot of detail. I wish these people had @forfeng me so we could have started a discussion about this.
My comment was initiated by the fact that I love looking at innkeeping sites, from a design perspective it is always interesting to see what is being done and what works and what doesn’t work, the industry is constantly evolving. It’s also neat to see what other inns are doing to promote themselves in the down economy, when I see something interesting I make a note of it and try to mention it to my inns that like to try new things.
What I am seeing a lot of, is inn sites with big fat tags saying follow us on twitter and blogger and facebook etc. etc. etc. BUT there is no content on them or in them,”Yes we have a blog and it’s front and center but we have only put one post on it and that was LAST YEAR! Yes we have an account on twitter and we have tweeted twice in 6 months.”Sorry folks but if you are not going to jump on the ball and use it, when your webdev talked you into this, you should have said something.
Look at it from a guest’s perspective, it’s just as bad as you having a special offer dated on your site from Christmas of 2006, seeing signs of social media that’s old is a little scary.
Yes you should grab a twitter account even if you are not going to use it (for many reasons, that’s a whole other post topic) but don’t advertise especially front and center if you don’t implement it.
My problem here is that web developers are talking their clients into implementing social media on their sites and then it appears they are dropping the ball and not teaching their clients how to and why to use it.
I work with over a dozen innkeepers and several innkeeping associations, so have fairly regular contact with probably around 100 or so inns. Many are still a little afraid of email and to expect them to leap out over the abyss and blog and tweet and embrace social media without giving them support about how and why to use it is just shameless.
I am putting together a series of seminars for my inns and other customers to try to teach them how and why to use social media. I am NOT an expert and don’t claim to be one but if I tell them they should twitter, I want to give them some guidance on how and why to do it before I put a “big fat tag” (ok that was a little sarcastic) on their website that says “follow us on twitter”