One of the things that I’ve seen several times recently, which I think is a great marketing addition, not only in addition to the links to social networking, is extra information underneath email signatures promoting a special offer on services or products.
You could apply this in the lodging industry as well.
Say someone reserves a room and by e-mail you send out a lodging confirmation to them. While they may have already scanned through your site, the information about any specials or promotions you are running (especially depending on placement and eye candy value) may have been missed or perhaps something did appeal to them but they needed some added reinforcement to add it on. When you send out your confirmation letter, think about adding something catchy underneath. You could do an unadvertised special as well.
Dear Mr. and Mrs. Smith,
Thank you for your reservation, we look forward to seeing you on Friday, February 13th for your reserved stay until Monday, February 15th. Your confirmation number is #54321
Innkeepers John and Jane Doe
Become a fan on Facebook at http://www.facebook.com/thejanedoeinn
On twitter at http://www.twitter.com/janedoeinn
Unadvertised Special Offer for the Month of February,Relax, Romance and Let the Stress of Your Busy Week Get Massaged Away. Book an in-room couples massage and receive FREE of charge a bottle of bubbly, hand dipped chocolate covered strawberries and a special thank you gift from the Inn.
If you didn’t want to promote a special or package, You could mention that there are some great events (with details) going on in the area (with links if available) or that your local favorite restaurant is running a special with half price apps. It gives added value to your guests that you are sending them some customized information.
BTW, if you are looking for the past articles on Lodging Marketing and Restaurant Operations, they are now consolidated on their own pages, my lists formerly located on the right were getting a little out of control in terms of length.
Lodging Marketing: https://chefforfeng.wordpress.com/marketing-for-lodging-resources/
Restaurant Operations: https://chefforfeng.wordpress.com/restauranting/