Here’s an idea to tie your social marketing together and get more clickthroughs, SEO results and exposure for both your Facebook Fan page and your blog.
Everyone has a digital camera or knows someone that does.
Tie your facebook fan page and your blog together by taking step by step pictures of a process and loading them into you’re your facebook fan page album (you can arrange the pictures consecutively and write up the actual process on your blog).
Link the blog post to the FB photo album and in FB you can have brief descriptions of each photo and because you can put links in the descriptions as well, put a link back to your blog post with each picture.
Don’t forget to tweet about using both the Facebook and blog links.
You can use this idea to promote anything from step by step recipes, to putting in a new eco friendly Koi pond, to how to retile a bathroom. Because you are giving added value and its informational, you have the advantage of making your brand both more interesting as well as promoting additional brand exposure both to previous repeat guests but also to new ones as well.