Even though I am hearing many reports of innkeepers not being able to claim their business listings or being in a queue for claiming their listings, this shouldn’t stop inns from taking advantage of using 4square itself and the power of twitter to track and either follow or list potential B&B guests.
If you categorize travelers, there are hotel/motel travelers and B&B/inn travelers. I frequent B&Bs for example and will try to stay at them exclusively, I think many travelers are the same.
If you take this concept and apply it to “finding” future guests with twitter and 4square. You have the potential to track down a fairly large target base. In 5 minutes of searching using advanced twitter search and also having a daily email sent me from socialoomph, I have listed 38 USA based 4sq/twitter checkins at Bed and Breakfasts and this was only going back a day in search.
To use twitter advanced search http://search.twitter.com/advanced enter in
-words/all of these words.
- “bed and breakfast” 4sq
Also additional searches will turn up quite a few more
- “bed & breakfast” 4sq
- “innkeeper” 4sq
- “inn” 4sq (this also returns motels and pubs so be warned not all are targets
-if you experiment with this a bit you can track quite a few potential guests.