Inn Guest target marketing using 4square

Even though I am hearing many reports of innkeepers not being able to claim their business listings or being in a queue for claiming their listings, this shouldn’t stop inns from taking advantage of using 4square itself and the power of twitter to track and either follow or list potential B&B guests.

If you categorize travelers, there are hotel/motel travelers and B&B/inn travelers. I frequent B&Bs for example and will try to stay at them exclusively, I think many travelers are the same.

If you take this concept and apply it to “finding” future guests with twitter and 4square. You have the potential to track down a fairly large target base. In 5 minutes of searching using advanced twitter search and also having a daily email sent me from socialoomph, I have listed 38 USA based 4sq/twitter checkins at Bed and Breakfasts and this was only going back a day in search.

To use twitter advanced search enter in

-words/all of these words.

  • “bed and breakfast” 4sq

Also additional searches will turn up quite a few more

  • “bed & breakfast” 4sq
  • “innkeeper” 4sq
  • “inn” 4sq (this also returns motels and pubs so be warned not all are targets

-if you experiment with this a bit you can track quite a few potential guests.



About Chef Forfeng

Innkeeping Tip and Tricks: Please check out some marketing ideas for Inns and B&Bs, Blogging ideas, Facebook Tips and Social Media Tutorials
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