This is the fourth in an ongoing series of Inns and Lodging using social media to help their businesses. If you missed the last interview, please visit Q and A with The Hawthorne Hotel on using social media or for more interviews visit Marketing For Lodging (towards the bottom)
Address: 221 East 4th Avenue, Mount Dora, Florida 32757
Facebook Fan Page: Working on it; at the moment we promote our B&B on our personal accounts.
Youtube: http://www.youtube.com/watch?v=8x5GaJmVcec and
How long have you been using social media?
Of the social media venues out there, which do you like the most?
Twitter and my husband’s and my own personal facebook account. Does You Tube count? We have a couple of videos that promote our B&B. We have also been blogged on www.steamykitchen.com and www.innthekitchen.com .
Of the social media venues out there, which do you use the most?
Twitter and Facebook
Of the social media venues out there, which do you feel you get the most from in terms in terms of SEO (search engine optimization)?
Of the social media venues out there, which do you feel you get the most from in terms of business and personal branding?
Of the social media venues out there, which do you feel you get the most from in terms of actual ROTI (return on time investment) business?
How long did it take you to feel comfortable using social media?
About 8 months into it.
Do you market your property on social media channels? and if so which ones?
If Twitter and Facebook are social media channels, yes. If not, I’m not really sure.
If you use social media for things besides advertising, which ones do you use for other aims, i.e. twitter for making connections rather then advertising or a blog to be informative to guests and future guests.
We also use Twitter and Facebook to make connections, and we have made wonderful connections beneficial to our business.
How many hours on average a day do you spend using social media (or per week or per month)?
I try to limit my time to no more than 1 hour a day.
Do you feel the time you have spent using social media has been worth it? And why?
Absolutely; our B&B has received tremendous exposure through Twitter and Facebook at no cost (which is the beauty of it).
Please add any other comments you think are relevant.
Our website is a dynamic site, which is like an active blog and Google spiders constantly see everything on our site; this definitely is SEO. We are in the process of utilizing “Constant Contact” to even get more exposure.
If you’re an inn using social media and you have felt that social media has helped your business positively, send me an email at email@example.com and I’ll pop you over the questions. I’ll be doing at least one feature a week for the I can forsee ongoing future. Cheers!