This is the fifth in an ongoing series of Inns and Lodging using social media to help their businesses. If you missed the last interview, please visit Q and A with Mount Dora Historic Inn Bed and Breakfast on using social media or for more interviews visit Marketing For Lodging (towards the bottom)
Address: Hocking Hills, 21190 State Route 374, Logan, OH 43138
Facebook Fan Page: http://www.facebook.com/pages/Logan-OH/Inn-Spa-At-Cedar-Falls/39405709348
How long have you been using social media?
Actively since Jan 2007 starting with blogging and Youtube. Advanced to Facebook then Twitter with many others in between.
Of the social media venues out there, which do you like the most?
Currrently, Facebook, Twitter, Youtube & Foursquare
Of the social media venues out there, which do you use the most?
Facebook, Twitter, Youtube, linkedin & Foursquare, Blog, Also visit Tripavisor and others to monitor comments
Of the social media venues out there, which do you feel you get the most from in terms in terms of SEO (search engine optimization)?
Twitter-new ideas, Blog-key words, Youtube-keywords
Of the social media venues out there, which do you feel you get the most from in terms of business and personal branding?
Facebook, Twitter, Blog
Of the social media venues out there, which do you feel you get the most from in terms of actual ROTI (return on time investment) business?
How long did it take you to feel comfortable using social media?
6+months but still learning everyday
Do you market your property on social media channels? and if so which ones?
If you use social media for things besides advertising, which ones do you use for other aims, i.e. twitter for making connections rather then advertising or a blog to be informative to guests and future guests. Twitter-making connections, learning, sharing current information
Facebook-reaching potential guests with specials etc., Blog-current information about the Inn and surrounding area
How many hours on average a day do you spend using social media (or per week or per month)?
10-12hr per week which includes blog and monitoring all other social media.
Do you feel the time you have spent using social media has been worth it? And why?
Very pro social media. Our customers are actively participating in social media. BnB’s personally interact with guests on many levels. Social media is another avenue in which to do that.
If you’re an inn using social media and you have felt that social media has helped your business positively, send me an email at firstname.lastname@example.org and I’ll pop you over the questions. I’ll be doing at least one feature a week for the I can forsee ongoing future. Cheers!