This is the 15th in an ongoing series of Inns and Lodging using social media to help promote their businesses. If you missed the last interview, please visit Q and A with Brewster Inn on using social media on using social media marketing or for more interviews visit Marketing For Lodging (towards the bottom)
Address: Faringdon Road, Kingston Bagpuize with Southmoor, Oxford, Oxfordshire, OX13 5BH
How long have you been using social media?
Since May 2008
Of the social media venues out there, which do you like the most?
Of the social media venues out there, which do you use the most?
Of the social media venues out there, which do you feel you get the most from in terms in terms of SEO (search engine optimization)?
Of the social media venues out there, which do you feel you get the most from in terms of business and personal branding?
How long did it take you to feel comfortable using social media?
Probably 12 months
Do you market your property on social media channels? and if so which ones? if not, why not? Meaning do you post your specials and offers on twitter/facebook/blog etc, do you not do it at all or do you mix it up with personal and other information?
I don’t separate the business from the personal because, with a small property such as mine, I am part of the brand, so that is how I try to promote on SM. Twitter, Blog, Facebook and linked-in, Youtube. Our Facebook, Linked In and You tube presence is pretty limited and I need to work on these during 2011.
If you use social media for things besides advertising, which ones do you use for other aims, i.e. twitter for making connections rather then advertising or a blog to be informative to guests and future guests.
My potential customers can come from anywhere in the world, so my strategy is to grow my Twitter and Facebook following. I identify those who have not posted or three months or more and unfollow them. I search for regional and profession specific lists to follow. I am in my infancy at attempting to target specific Twitter groups. As well as making connections and engaging with as many people as I can, I use twitter for recruitment, hospitality news as well as news on some of the things I am interested in, such as flying, Vulcan XH588, food, wine, farming etc.
How many hours on average a day do you spend using social media (or per week or per month)?
At least an hour most days, frequently more.
Do you feel the time you have spent using social media has been worth it? And why?
Definitely worth it. I have done at least £100,000 of direct business from Twitter, recruited 4 members of staff, appeared on National TV once, in National Newspapers 4 times and countless mentions in Regional newspapers, plus 4 interviews on Regional radio – all as a result of Twitter, and, all in the last year.
If you’re an inn using social media and you have felt that social media has helped your business positively, send me an email at firstname.lastname@example.org and I’ll pop you over the questions. I’ll be doing at least one feature a week for the I can forsee ongoing future. Cheers!