How Lodging Associations can leverage some of the new Facebook settings

This might also be useful to Chambers of Commerce or any type of fan page that has associated members to it.

There are some great pointers about the changes at:http://socialmediatoday.com/terrycrosby/269880/your-solution-guide-facebook-page-changes

Facebook just recently changed many of its Fan Page settings, among some of the things that associations can do to help their members is to log in (who ever administrates the page) as the page itself and go to the members fan pages and “Like” them. The like list will show up on the left side of the fan profile page.

You can set up to five “Liked” pages to show at a time, and you can specify which of your liked pages always rotates there by selecting them as featured. This is a great way to feature specific inns or companies.

The same goes with the new profile pictures across the top, These can be rotated in and out to feature different properties.

Another advantage of the changed page is being able to change the category and subcategory of your page. Many of the selections give you additional information boxes which can be leveraged to add your association members url/website links to. An example http://www.facebook.com/NHCountryInns?sk=info.

The website box seems to limit you to 10 or less “hot” url/websites, many of the other boxes (but not all, you would have to experiment if you place yourself in different categories to see which ones work) but in Categories: Companies and Organizations: Travel and Leisure, the boxes “description” and “products” give you the space to add quite a few “hot” site links. It’s just one more area aside from individually listing each property (with links: example: http://www.facebook.com/photo.php?fbid=486668390031&set=a.486668195031.389689.471884295031&theater) that you can add their links to on the association fan page.

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About Chef Forfeng

Innkeeping Tip and Tricks: Please check out some marketing ideas for Inns and B&Bs, Blogging ideas, Facebook Tips and Social Media Tutorials https://chefforfeng.wordpress.com/marketing-for-lodging-resources/
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