May Lodging Resource Newsletter

We just set up our first newsletter, it’s about time I would say!

After doing newsletters for many of my clients I figured it it was about time to do my own. I didn’t want to do a sales “pitch” newsletter and wanted it to be useful to readers. So I started compiling some of the articles I found would be relevant to lodging. I hope you find this useful and feedback is much appreciated.

This will be the only newsletter I will put the full content of the newsletter in, when I do future newsletters I’ll just post the link, if you’re interested you can meander over 🙂 I will try to do one at least once a month if not twice but I’l try to not to overload anyone. If you would like to subscribe to the newsletter please visit my homepage http://www.forfengdesigns.com/, email signup is near the top left.

Useful websites:

Hello Fax
Don’t want to pay for a full time fax line? Want to fax any type of document directly from your computer? Or receive any type of fax right into your email? 5 pages free or month or $4.99 a month for 50 pages per month, additional plans available. http://www.hellofax.com
 
EverNote

Remember everything, capture anything, access anywhere, find things fast. Very useful if you come across interesting things on the internet and want to keep searchable track of it as well as other uses as well. http://www.evernote.com/
 
Dropbox

Dropbox is a free service that lets you bring your photos, docs, and videos anywhere and share them easily. Never email yourself a file again! Up to 2 Gigabytes free of online military grade encrypted online storage. Very useful for file sharing between computers.
http://www.dropbox.com
 
Picnik

Picnik lets you edit all your photos online, from one easy place.If you don’t have a desktop photo editor, this is a great free one to use
http://www.picnik.com/

Nutshell Mail

NutshellMail from Constant Contact tracks your brand’s social media activity and delivers a summary to your email inbox on your schedule. A terrific Free tool for keeping track of your social media.
http://nutshellmail.com/
April Articles of Note:

Very important for Lodging to get listed on:
Bing Business Portal (Google Places/Local Equivalent)
http://www.bing.com/businessportal/
 
Linkedin Company Pages

If you have a personal/business profile on Linkedin you can also set up a free Linkedin account for your business. This is helpful for both networking, as well as SEO (Search Engine Optimization, i.e. getting the search engines to find your URL) http://learn.linkedin.com/company-pages/
 
Information from TripAdvisor’s Master Class

Some interesting statistics: http://blog.revinate.com/2011/04/information-from-tripadvisors-master-class.html

What Google +1 means for hotels
Hotel search engine listings, organic and paid, will increasingly be influenced by Likes and +1’s. Hotel marketers should no longer think as marketers do, but rather think as publishers do. Only relevant, informative not overly promotional content will encourage consumers to +1 your website.
http://hotelmarketing.com/index.php/content/article/what_
google_1_means_for_hotels

Get to Know YouTube’s New Analytics Features
Many businesses view YouTube as the place to see funny viral videos or watch a clip from their favorite shows. But it also can be used as another social marketing tool to add to your arsenal. And now new analytics are being introduced by YouTube making it easier than ever to track the effectiveness of your social media efforts.
http://sproutsocial.com/insights/2011/04/youtube-new-analytics/

Building Links Post-Panda, Google newest algorithm update
If you happened to see Google’s interactive Earth Day doodle on Friday, you undoubtedly noticed the pair of Panda bears frolicking behind the omnipresent “G”. Do not be misled – those cuddly creatures mean business, and they are a not-so-subtle reminder to every company on the Web that the recently updated search algorithm nicknamed Panda is here to stay.
http://www.websitemagazine.com/content/blogs/posts/archive/2011/04/22/weekend-warrior-building-links-post-panda.aspx?utm_source=newsletter&utm_medium=email&utm_campaign=newsletter

Google Realtime Search Quietly Adds Quora, Gowalla, Others
Google Realtime Search is nothing new. For months it has existed as its own area within the search engine’s navigation to search for things happening in realtime. But up until now, that has meant mainly Twitter (thanks to Google’s data deal with that company). But earlier today, it appears Google flipped the switch to make Realtime Search a lot more useful. Namely, they’ve added results from services like Quora, Gowalla, and a range of others. http://techcrunch.com/2011/04/27/google-realtime-quora-facebook/

The Facebook Send Button: What it Means to You
Facebook has launched the Send button, which includes some provisions that will have an
immediate impact on website owners and the content they produce. To start, the Send button allows Facebook users to send a Facebook post to their friends and groups. But, as with the Like button, it also enables publishers to install the Send button on their own sites so that a blog post, product or other piece of content can be shared. Most important, the Send button allows email sharing outside of Facebook — so users can enter email addresses (even to non-Facebook users) and send the content anywhere.
http://www.websitemagazine.com/content/blogs/posts/archive/2011/04/26/
the-facebook-send-button-what-it-means-to-you.aspx?utm_source=newsletter&utm_medium=email&utm_campaign=newsletter

21 Ways To Use Video For Your Small Business
It’s no secret that video can be an extremely effective marketing tool for your small business. It is engaging, interactive, and allows potential customers to get to know you and your business before ever stepping foot in your store. It is a chance to start building relationships with people you have never even met and an opportunity to get them to know, like, and trust you before the sale.
http://www.smallbizsurvival.com/2011/04/21-ways-to-use-video-for-your-small.html?utm_source=feedburner&utm_medium=email&utm_campaign=Feed%3A+beckymccray
+%28Small+Biz+Survival.com%29

How Hotels Can Leverage LinkedIn Company Pages for more Bookings
LinkedIn real power is in B2B Social Networking. Hotels that understand how to take advantage of the B2B Social Networking principles will generate champion leads for their Hotel. Why should Hotels join LinkedIn? Is it just another Social Network? or another distraction? Here are some responses to what LinkedIn really is, and why you should join;
http://aremorch.com/2011/04/13/how-hotels-can-leverage-linkedin-company-pages-for-more-bookings/

To see the email online, please visit: http://hosted.verticalresponse.com/324135/2d5d65fc51/7075/7e7237b685/

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About Chef Forfeng

Innkeeping Tip and Tricks: Please check out some marketing ideas for Inns and B&Bs, Blogging ideas, Facebook Tips and Social Media Tutorials https://chefforfeng.wordpress.com/marketing-for-lodging-resources/
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