As of last month, Facebook added a Recommend This Place to Fan pages, initially it was just supposed to appear to local audiences to your business, but it appears now to be a universally available recommend box on a businesses fan page if the page is integrated with the business’ place page.
If a recommend this place does not appear on your fan page, find your place page by searching in the Facebook search bar at the top. If your business does not currently have a default place page, go to http://www.facebook.com/help/?faq=175921872462772 and create one.
Step two is to make sure the address on the place page and on your fan page matches each other.
Step three is to go to your places page (it appears that the old claiming system for claiming pages is now inactive) and go to the left to the link that says “Add to My Page” a box will appear asking you which fan page you would like it to attach to.
It appears to take about 15-20 minutes (as long as the addresses match) for Facebook to verify and integrate the fan page and the place page.
At this point, you should see a box appear on the right hand side of your Fan page with a Recommend This Place box.
Unlike just liking a page, which will only show up as a brief link on the internal “likers” wall. Recommendations show up on the Fan Page wall to the right of the main column and internally to the “likers” wall with a photo snippet, a link and the recommendation.
This increases the chances for both viewers of the “likers” wall to see the post and the additional possibility of more engagement.
If your Fan page already has this feature enabled, I would highly recommend that you start taking advantage of this feature and encouraging fans to write recommendations.
If you want to push this one step further, recommend your own business and have it appear on your internal wall to get more of your current “friends” to fan your page. When Facebook went from sending an email to friends to fan your page to “suggesting” it on the right hand side, it became much harder to get people you are already connected with to “fan” the page. This is especially important for brand new fan pages just getting started.