Bed and Breakfasts need to start thinking about the new Facebook Timeline for Pages

Update Feb: 29th: Timeline for brands has officially been rolled out with an opt in now or it will do it automatically at the end of March. A must read:

Facebook Releases New Fan Page Timelines Overnight (Live Shots Inside) and Facebook Pages: Mission control for your business on Facebook.

apparently the last option I posted as a mockup will be against FB TOS (terms of service) with the advertising but I’ll bet no ones going to stick to that.

——————————————————————————————

Timeline for personal pages has been officially rolled out and while not everyone has enabled the feature yet, it offers some interesting insights into what the new timeline for Facebook Fan Pages is going to look like. For those unfamiliar with the new timeline, I would go take a gander at https://www.facebook.com/about/timeline and check it out.

The rollout for Facebook Fan page timelines is supposed to come to pass on February 29, 2012, but generally when Facebook makes these transitions it is offered slowly and you have to opt into it before it becomes mandatory to change it.

I would suggest that Bed and Breakfasts convert over to the new timeline through as soon as it becomes available. Based on what personal profiles look like who have the new timeline enabled but do not have a feature photo selected, this is what the new Fan Page would probably look like. (this is what they DO look like without a photo by default)

The last time Facebook changed their layouts, photos at the top did not automatically propagate and I tend to think if the personal profiles are any indication, that Fan pages will be the same. The other side of this coin if it does automatically propagate a photo, you have the potential of an inadvertent photo of the bottom half of your dining room in the picture (because the picture is cropped so much)

I would recommend that inn’s spend a few minutes mucking around with a couple of photos and have them ready to go when the switch over is made or is made available.

The new banner top photo is 840 wide x 310 pixels deep, the imprinted or profile photo is 150 X 150.  This offers a lot of space that inns can use to play around in. I personally prefer one full nice photo like:

But there are many other options that inns can start to play around with and it does have the terrific option of being able to change the photo anytime. Use it to advertise specials and offer or events going on locally. Keep in mind, once someone is a fan, they rarely return to your main page so this is aimed at newcomers to your page.

Some other things of note with the new timeline. Photos will have bigger spaces and more exposure on the timeline (so get those food photos in there!)

This is unconfirmed as of yet but apparently there will be some new options. Fans will have the ability to “love” “want” or “own” something in addition to the option to just like something. I believe this will give inns some additional insight into what people think about particular things and posts.

Some online free photo editors if you don’t have a good photo editing program at your inn.

updated: Feb. 24, an a new tool from Aviary for timeline photos, more info here

If you found this article useful we always appreciate a fan on our own Fan page (we spend most of our time on twitter so we promise we won’t bombard you with updates) https://www.facebook.com/forfengdesigns

Share

About Chef Forfeng

Innkeeping Tip and Tricks: Please check out some marketing ideas for Inns and B&Bs, Blogging ideas, Facebook Tips and Social Media Tutorials https://chefforfeng.wordpress.com/marketing-for-lodging-resources/
This entry was posted in B&B, Lodging, marketing, Observations and tagged , , , , , , , . Bookmark the permalink.

8 Responses to Bed and Breakfasts need to start thinking about the new Facebook Timeline for Pages

  1. Roland says:

    Great article Heather, trying to visualise a suitable photo for my page. Have previewed my page and t’s worth mentioning that on the new timeline any custom pages (using FBML) are now wider so may need to be redone.

    • Chef Forfeng says:

      Thanks Roland,I have a new post I’m working on but wanted to wait until I had fully explored all the new timeline could do (and not do) and see which apps still work and didn’t work. 🙂 Looking forward to seeing your new page design!

  2. Melanie says:

    The timeline is not hard to do – personally I don’t like the look of it at all. But its not an option so we can all embrace it and make the most of it. (I guess)

    • Chef Forfeng says:

      I agree, I do like the larger photo but it has pros and cons so far. Can you let me know when you transition over? (just looked and fanned 🙂 I am interested to see what B&Bs will do with the new space. Have a lovely day!

  3. Chloe Tuttle says:

    Will the TIme line take effect for Business pages on the 29th too??? gee, confusing!

    • Chef Forfeng says:

      They are apparently rolling it out on the 29th, I tend to think similar to what they did with personal timelines they will give people time to opt in it first before it becomes automatic, I could be wrong but that’s what they have done previously every time they have made a major change.

  4. Ooooohhhhhhhhhhhhhhhhhhhh it’s all doing my head in 😦 This started as fun, now I’m not so sure 🙂 I started to embrace the technologies a little while ago, now I think I’m terrified of how much I should know and haven’t even worked out my strategy for social media yet :):) oooopssss
    Thanks heaps, will have a look through all this.
    Cheers
    Gretel

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s