apparently the last option I posted as a mockup will be against FB TOS (terms of service) with the advertising but I’ll bet no ones going to stick to that.
Timeline for personal pages has been officially rolled out and while not everyone has enabled the feature yet, it offers some interesting insights into what the new timeline for Facebook Fan Pages is going to look like. For those unfamiliar with the new timeline, I would go take a gander at https://www.facebook.com/about/timeline and check it out.
The rollout for Facebook Fan page timelines is supposed to come to pass on February 29, 2012, but generally when Facebook makes these transitions it is offered slowly and you have to opt into it before it becomes mandatory to change it.
I would suggest that Bed and Breakfasts convert over to the new timeline through as soon as it becomes available. Based on what personal profiles look like who have the new timeline enabled but do not have a feature photo selected, this is what the new Fan Page would probably look like. (this is what they DO look like without a photo by default)
The last time Facebook changed their layouts, photos at the top did not automatically propagate and I tend to think if the personal profiles are any indication, that Fan pages will be the same. The other side of this coin if it does automatically propagate a photo, you have the potential of an inadvertent photo of the bottom half of your dining room in the picture (because the picture is cropped so much)
I would recommend that inn’s spend a few minutes mucking around with a couple of photos and have them ready to go when the switch over is made or is made available.
The new banner top photo is 840 wide x 310 pixels deep, the imprinted or profile photo is 150 X 150. This offers a lot of space that inns can use to play around in. I personally prefer one full nice photo like:
But there are many other options that inns can start to play around with and it does have the terrific option of being able to change the photo anytime. Use it to advertise specials and offer or events going on locally. Keep in mind, once someone is a fan, they rarely return to your main page so this is aimed at newcomers to your page.
Some other things of note with the new timeline. Photos will have bigger spaces and more exposure on the timeline (so get those food photos in there!)
This is unconfirmed as of yet but apparently there will be some new options. Fans will have the ability to “love” “want” or “own” something in addition to the option to just like something. I believe this will give inns some additional insight into what people think about particular things and posts.
Some online free photo editors if you don’t have a good photo editing program at your inn.
If you found this article useful we always appreciate a fan on our own Fan page (we spend most of our time on twitter so we promise we won’t bombard you with updates) https://www.facebook.com/forfengdesigns