Facebook Business Page Checklist Worksheet

I thought it might be useful to B&Bs and perhaps other businesses to have a sort of “To Do List” for Facebook Fan Pages.  I get a lot of questions when doing training on how to set up Fan pages, what should I do first and in what order. Since I was working on putting together information for an upcoming workshop I thought I would put together this little list of some easy steps to follow.

You can also download this worksheet in PDF: Facebook Business Page Worksheet

Created a Personal Page http://www.facebook.com

Yes       No

No: Create

Locked down personal information (optional) https://www.facebook.com/settings/?tab=privacy

Yes       No

Created a Fan Page(s)  https://www.facebook.com/pages/create.php

Yes       No
No: Create

Created a Fan Page(s) Unique Url   https://www.facebook.com/username/

You need 25 fans before you can do this. Be careful what you apply the username to and what you choose it to be, you can also apply them to your personal accounts and this can’t be changed.

Yes       No
No: Create

Customized and Uploaded a Page Header
Yes       No
No: Create and upload, I found http://fotoflexer.com/ to be the easiest to use for cropping and adding text if you don’t have a desktop photo editor.

Customized and Uploaded a Profile Picture
Yes       No
No: Create and upload

Filled out all information in the About Us section including all website links and links to other media
Yes       No
No: Enter Information

Make sure your map pin icon is in the right place in the About Us section

Pin can only be moved in very, very small increments. Move, hit save, repeat

Yes       No
No: drag to proper address

Created and Uploaded photo albums
Yes       No
No: Upload Photos

Added Descriptions to Albums and Descriptions to individual Photos in Albums

Yes       No
No: Enter Information

Put your Facebook Fan Page link (or icon) on your website

Yes       No
No: Enable

Added your Facebook Fan Page URL to your email signature

Yes       No
No: Enable

Added your Facebook Fan Page URL to your print literature

The clear Avery address (or smaller) labels work well for this if you don’t want to reprint or have too much print material in stock.

Yes       No
No: Enable

Stalked Competitors’ Fan Pages

Yes       No
No: Stalk

Enabled Alerts for Competitors Fan Pages posts

Yes       No

No: Enable at http://www.hyperalerts.no/

If using a Blog:

Set up feed for blog into Facebook

Yes       No

No: Enable at https://www.facebook.com/networkedblogs



If using Twitter:

Set up feed for Facebook into twitter.

Yes       No

No: Enable at https://www.facebook.com/twitter/

Enabled Tab Applications

Yes       No

No: refer to application list

Sourced content for Facebook Page

Yes       No
No: Enable

Content Sources:

Google Alerts  http://www.google.com/alerts

Paper.li   http://paper.li/

Smartbrief   http://www.smartbrief.com/index.jsp

Twitter lists: Even if you don’t “use” twitter, you can set up lists for business information sourcing. https://support.twitter.com/articles/76460-how-to-use-twitter-lists

Example: https://twitter.com/#!/forfeng/business/members

Sign up for newsletters or blogs relevant or interesting to your target clientele.

As you go through and read online articles, use https://workflowy.com to organize your information and links, this is useful because hot links are clickable, you can use it as a too do list, organize it, cross it off, move it, as well as it is accessible anywhere online on any computer.

Developed a Schedule for Facebook Page posts

Excel works very well for this, or google calendar https://www.google.com/calendar/ or use a manual date book

Yes       No
No: Plan out a schedule


Facebook Applications and Information

Facebook cover photo size: 851 pixels wide by 315 pixels tall

Minimum image dimension: 720 pixels wide

Profile icon: 133 pixels wide by 74 pixels tall, spaced 24 pixels from the left edge of the cover photo

Facebook Ads

https://www.facebook.com/advertising/ and  https://www.facebook.com/business/ads/

Facebook Fan Pages TOS (Terms of Service) https://www.facebook.com/page_guidelines.php

Places merge with Pages https://www.facebook.com/help/?faq=249601088403018

Page applications for tabs: (there are hundreds out there to chose from, these are ones I thought the most interesting.)

Free photo editors – lets you edit all your photos online, from one easy place. If you don’t have a desktop photo editor these are great.

How to email/text to Facebook: Facebook Fan Page: go to your Fan page, at the top right go to “edit page”, then on the left to “mobile”, near the top it will say “With Mobile Email” to the right of that click “learn more” At the screen that pops up ” Send the upload email for my page to me now.” Click on “Okay” this will email you an email address that you can post updates to Facebook by mobile text or directly by email.

If you found any of this useful, always appreciate a fan on my own fan page (and would be happy to fan back) https://www.facebook.com/forfengdesigns



About Chef Forfeng

Innkeeping Tip and Tricks: Please check out some marketing ideas for Inns and B&Bs, Blogging ideas, Facebook Tips and Social Media Tutorials https://chefforfeng.wordpress.com/marketing-for-lodging-resources/
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3 Responses to Facebook Business Page Checklist Worksheet

  1. Avi Kaye says:

    Thanks for the mention of MyWebees (and I LOVE using Workflowy myself :), it’s a great tool)

  2. Heather, Thank you for sharing that. It forced me to check through all of my information. What is the Page applications for tabs used for? And, somehow I do have a duplicate FB named Maxwell Creek Inn but FB will not let me merge it with my MaxwellCreek Inn Bed & Breakfast. I think it’s because I did not fill out all of the information.

    • Chef Forfeng says:

      The application tabs are for the 4 (or more) small icons right below the facebook page main profile header, they let you add things like pinterest boards, extended map information, etc.

      Can you send me a link for the duplicate page, I looked and couldn’t find it. Call me if it’s easier and I can walk you through a fix.

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