I thought it might be useful to B&Bs and perhaps other businesses to have a sort of “To Do List” for Facebook Fan Pages. I get a lot of questions when doing training on how to set up Fan pages, what should I do first and in what order. Since I was working on putting together information for an upcoming workshop I thought I would put together this little list of some easy steps to follow.
You can also download this worksheet in PDF: Facebook Business Page Worksheet
Created a Personal Page http://www.facebook.com
Locked down personal information (optional) https://www.facebook.com/settings/?tab=privacy
Created a Fan Page(s) https://www.facebook.com/pages/create.php
Created a Fan Page(s) Unique Url https://www.facebook.com/username/
You need 25 fans before you can do this. Be careful what you apply the username to and what you choose it to be, you can also apply them to your personal accounts and this can’t be changed.
Customized and Uploaded a Page Header
No: Create and upload, I found http://fotoflexer.com/ to be the easiest to use for cropping and adding text if you don’t have a desktop photo editor.
Customized and Uploaded a Profile Picture
No: Create and upload
Filled out all information in the About Us section including all website links and links to other media
No: Enter Information
Make sure your map pin icon is in the right place in the About Us section
Pin can only be moved in very, very small increments. Move, hit save, repeat
No: drag to proper address
Created and Uploaded photo albums
No: Upload Photos
Added Descriptions to Albums and Descriptions to individual Photos in Albums
No: Enter Information
Put your Facebook Fan Page link (or icon) on your website
Added your Facebook Fan Page URL to your email signature
Added your Facebook Fan Page URL to your print literature
The clear Avery address (or smaller) labels work well for this if you don’t want to reprint or have too much print material in stock.
Stalked Competitors’ Fan Pages
Enabled Alerts for Competitors Fan Pages posts
No: Enable at http://www.hyperalerts.no/
If using a Blog:
Set up feed for blog into Facebook
No: Enable at https://www.facebook.com/networkedblogs
If using Twitter:
Set up feed for Facebook into twitter.
No: Enable at https://www.facebook.com/twitter/
Enabled Tab Applications
No: refer to application list
Sourced content for Facebook Page
Google Alerts http://www.google.com/alerts
Twitter lists: Even if you don’t “use” twitter, you can set up lists for business information sourcing. https://support.twitter.com/articles/76460-how-to-use-twitter-lists
Sign up for newsletters or blogs relevant or interesting to your target clientele.
As you go through and read online articles, use https://workflowy.com to organize your information and links, this is useful because hot links are clickable, you can use it as a too do list, organize it, cross it off, move it, as well as it is accessible anywhere online on any computer.
Developed a Schedule for Facebook Page posts
Excel works very well for this, or google calendar https://www.google.com/calendar/ or use a manual date book
No: Plan out a schedule
Facebook Applications and Information
Facebook cover photo size: 851 pixels wide by 315 pixels tall
Minimum image dimension: 720 pixels wide
Profile icon: 133 pixels wide by 74 pixels tall, spaced 24 pixels from the left edge of the cover photo
Facebook Fan Pages TOS (Terms of Service) https://www.facebook.com/page_guidelines.php
Places merge with Pages https://www.facebook.com/help/?faq=249601088403018
Page applications for tabs: (there are hundreds out there to chose from, these are ones I thought the most interesting.)
Free photo editors – lets you edit all your photos online, from one easy place. If you don’t have a desktop photo editor these are great.
How to email/text to Facebook: Facebook Fan Page: go to your Fan page, at the top right go to “edit page”, then on the left to “mobile”, near the top it will say “With Mobile Email” to the right of that click “learn more” At the screen that pops up ” Send the upload email for my page to me now.” Click on “Okay” this will email you an email address that you can post updates to Facebook by mobile text or directly by email.
If you found any of this useful, always appreciate a fan on my own fan page (and would be happy to fan back) https://www.facebook.com/forfengdesigns