This technique is also great for Google+ posts, sharing on twitter and pinning on Pinterest
If you missed the last post about leveraging Facebook Photos, you can find it here https://chefforfeng.wordpress.com/2012/08/24/a-quick-tip-for-bed-and-breakfasts-to-leverage-facebook-photos/
Because photos are the one thing that is shared most often on social media and especially on Facebook, take the extra step (and the extra minute) and leverage them one step further for your marketing.
The addition of text to your images leads an additional trackback to your brand, you can include calls to action as well.
For those without desktop photo editors I recommend
One of my personal favorite Facebook pages is https://www.facebook.com/TheGSDC. Where they make good use of leveraging text on photos by encouraging comments and holding photo caption contests.
A person who sees a shared post may not necessarily visit the Facebook page it originated at, but if something in a caption sparks their interest (like recipes for example) it can help drive traffic to your website or blog.