Linkedin Business Pages and Bed and Breakfasts

Does Linkedin have value for innkeepers? Absolutely!

Can you source guests and advertise updates for your inn on Linkedin? Absolutely!

One of the things Linkedin offers above and beyond a personal profile, that Bed and Breakfasts should be taking advantage of, is that Linkedin also offers a company page. Similar to Facebook Business pages, a Linkedin company page is free to set up and use, and it also gives you an extra place to add updates on specials, news, events and other information your inn wants to impart.

The company page also has a huge amount of SEO value, once you set it up, it takes about 5 minutes, to input information and customize the header, another 10-15 minutes. You don’t have to revisit it again unless you want to add updates to it. Any updates you put on your company page show up while not logged in to Linkedin.

Here are some examples of B&B Linkedin Pages

As you can see Canal View B&B has not filled out their product/services tab yet, but they have made updates. At the bottom of this post is a checklist that B&Bs may find useful for setting up their company page.

What a Linkedin Business Page for a B&B looks like:

linkedin business page

As you can see there is an update section, just like Facebook, where you can post a special, package, “in the news”, etc.

Linkedin two

This is what a B&B page, with an update looks like, not logged in to Linkedin

linkedin 4

Linkedin Bed and Breakfast Business Page Checklist 

To start your company page go to: http://www.linkedin.com/company/add/show

Details:

Company Page Banners 640 X 220

Company Page: Product or service image icon 100 X 80

Company Page Guide http://help.linkedin.com/ci/fattach/get/2091629/0/filename/CoPageGuide.pdf

Detailed FAQs for Company Pages http://help.linkedin.com/app/answers/detail/a_id/1561

Bed and Breakfast Name – Make sure the company name listing matches the name you use in your profile. For example if you use Inc. on your personal profile, your company site must be the same.

Yes       No
No: Then Do

Assign Admins – LinkedIn wants to know who will administer your B&B page. You have two choices: either all employees with a valid email address registered to your domain or designated users only.

Yes       No
No: Then Do

Upload Bed and Breakfast Logo – Logos can be uploaded as a standard logo as well as a square logo that will be used for network updates.

Yes       No
No: Then Do

Describe the Bed and Breakfast – In the company description section, you have the opportunity to describe who you are and what your company does.

Yes       No
No: Then Do

List the Bed and Breakfast’s Specialties – Include keywords that describe what you do in this section. You have 256 total characters to describe specialties. Two or three word descriptions work well here.

You have 25 sections here to use for services or products

Yes       No
No: Then Do

Add the Bed and Breakfast Twitter and/or Blog RSS Feeds – Bringing in your twitter updates and blog feed keeps your company page active, relevant and current.

Yes       No
No: Then Do

Add the News Module – Adding in the news module displays search results that share news about your B&B. But, be prepared to see stories that don’t relate to your company, except in search terms. If your B&B is not making news, it’s best to select “don’t show news about my company.”

Yes       No
No: Then Do

Show the Bed and Breakfast Type, Size, Website Link – Under company type and company size, you’ll select from the options that describe your status. Your company website URL link can go to your home page, to a services page, or specific landing page especially for LinkedIn visitors.

Yes       No
No: Then Do

Select Industry, Operating Status, Year Founded – Main company industry allows you to choose from any within the LinkedIn categories.  The select the optional entries: company operating status and the year founded.

Yes       No
No: Then Do

Place a Careers Listing – Have an opening? Post a job listing on your inn’s careers page.

Yes       No
No: Then Do

Promote Your Products or Services – The products and services tab is the voice of your brand and gives you the opportunity to promote who you are and what you do.  Only the product/service option, category, name and description are required.  This is a great place to promote specials and packages for your B&B.

First, you’ll choose between a product or service. Next, you’ll select a category. Then, you’ll name your product or service, add a logo, write a description, list key features, post a disclaimer, add a URL (a custom trackable landing page works well here), list a company contact, add a special offer and link to a YouTube video.

You also have the option to place three larger graphic images with unique URLs.  This rotating banner style promote creatively spotlights your company’s primary products or services.

Yes       No
No: Then Do

Ask for recommendations from your guests (or connections) for each of your products or services.

Yes       No
No: Then Do

Monitor Traffic and Audience Analytics on LinkedIn – The last tab, analytics, is a rich resource and adds insights and value. Here, you can track page views and unique visitors for your overview, careers and products and services pages. You can even compare how your company is doing with similar companies.

Yes       No
No: Then Do

Invite Connections to Follow Your Bed and Breakfast on LinkedIn – After your Company Page is set up, invite followers. You can add a follow button to your website, blog and email signature.

Yes       No
No: Then Do

About Chef Forfeng

Innkeeping Tip and Tricks: Please check out some marketing ideas for Inns and B&Bs, Blogging ideas, Facebook Tips and Social Media Tutorials https://chefforfeng.wordpress.com/marketing-for-lodging-resources/
This entry was posted in B&B, How tos, Inns, Lodging, marketing, Social Media and tagged , , , , . Bookmark the permalink.

One Response to Linkedin Business Pages and Bed and Breakfasts

  1. Luann says:

    Thank you for the post. Very informative.

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