The Lodging Resource Newsletter, Issue #20, March 2013

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Wishing everyone a Happy Easter!

Hello again Lovely Innkeepers!

Lots of changes to social media this past month! Pinterest has rolled out Analytics. Google+ has changed cover photos and made some other changes. Twitter is offering more options for advertisers. Facebook has rolled out multiple changes (and will continue to do so in the next few months), one of the most important ones being some major changes to their cover policy Terms of Service. Some of the posts below go into more detail about each in depth.

I was going to write a post about Buffer, it being one of my favorite time saving applications online, but these wonderful people beat me to it. The Buffer Social App May Be A Time Saver for You http://smallbiztrends.com/2013/03/social-sharing-app-buffer.html

A few free helpful online applications or information:
Easily make cover images (with text) for Facebook Business and Personal pages and Google+ Pages and Profiles.
http://www.easycovermaker.com/

Facebook Cover Compliance Tool
http://coverphoto.paavo.ch/

Don’t want to be locked into email templates provided by Vertical Response, Constant Contact etc?
http://tools.skadeedle.com/deemail/

Help for hacked sites
http://www.google.com/webmasters/hacked/

This is kind of a neat tool, at a loss for things to blog about, or blog titles?
http://www.portent.com/tools/title-maker/

A Few of our Posts from this past month:

Some tips for Bed and Breakfasts using Linkedin Business Pages
https://chefforfeng.wordpress.com/2013/03/15/some-tips-for-bed-and-breakfasts-using-linkedin-business-pages/

Linkedin Business Pages and Bed and Breakfasts
https://chefforfeng.wordpress.com/2013/03/07/linkedin-business-pages-and-bed-and-breakfasts/

Just One Thing-Violating Social Media Terms of Service
http://chieflogroller.wordpress.com/2013/02/27/just-one-thing-violating-social-media-terms-of-service/

Just one thing-How to kill a cold call in under 5 seconds
http://chieflogroller.wordpress.com/2013/03/15/just-one-thing-how-to-kill-a-cold-call-in-under-5-seconds/

Forfeng’s Favorite Blog Posts of this past month:

ADA Service Animals Informational Video  (IMPORTANT)
http://petrarisksolutions.wistia.com/medias/7blw1njdu3

How Do Consumers Find a B & B?
http://localu.org/blog/how-do-consumers-find-a-b-b/

Scam? Verifying Business Information-Bed and Breakfasts
http://www.abouttheinn.com/2013/03/verifying-business-information/

Excellent advice for anyone in the tourism industry: Your driving tour directions are killing your visitors
http://www.smallbizsurvival.com/2013/02/your-driving-tour-directions-are.html

TripBarometer
http://www.tripadvisortripbarometer.com/

Pinterest
Optimize your images for Pinterest
http://www.wordtracker.com/blog/pinterest-optimization-infographic

Pinterest’s New Look
http://blog.pinterest.com/post/45669182372/our-new-look-more-ways-to-discover-what-you-love

How Your Business Can Use Pinterest’s Secret Boards
http://www.sitepronews.com/2013/03/14/how-your-business-can-use-pinterests-secret-boards/

Explaining the New Pinterest: Fresh Layout and Analytics
http://onlinebusiness.volusion.com/articles/explaining-the-new-pinterest-fresh-layout-and-analytics/

Facebook
The New Facebook Changes You Need To Know About
http://www.simplyzesty.com/facebook/facebook-changes-march-2013/

Facebook Begins Rolling Out Threaded Comments for Pages
http://sproutsocial.com/insights/2013/03/facebook-threaded-comments/

Facebook Working on Incorporating the Hashtag
http://online.wsj.com/article/SB10001424127887323393304578360651345373308.
html?mod=dist_smartbrief

Google+
Introducing the Hangouts Capture app: snap & save moments as they happen
https://plus.google.com/u/0/106397232733058752327/
posts/dJfwyfeEHcn

A New Feature/Offer from Google, Google Keep
http://googleblog.blogspot.com/2013/03/google-keepsave-whats-on-your-mind.html

Google Plus Redesign for Brand Pages: What it Means for You
http://www.ignitesocialmedia.com/google-plus/google-plus-redesign-brand-pages/

Google+ New Profile and Page Experience
http://www.googleplusdaily.com/2013/03/major-update-new-profile-and-page.html#.UTeHQjBJF8E

Google Plus SEO: Everybody’s Talks About It – How Do You DO It?
http://windmillnetworking.com/2013/03/28/google-plus-seo-everybodys-talks-about-it-how-do-you-do-it/

Google Plus for Business: Does It Matter If Your Friends Use It or Not?
http://windmillnetworking.com/2013/02/28/google-plus-for-business-does-it-matter-if-your-friends-use-it-or-not/

Twitter
New Twitter Advertising Options
http://advertising.twitter.com/2013/03/More-powerful-tools-for-small-business-and-self-service-advertisers.html

Misc:
9 Credit Card Sites To Help You Choose A Business Credit Card
http://smallbiztrends.com/2013/03/best-credit-card-sites-business.html

Is Social Media Worthwhile For Local Businesses? http://searchengineland.com/is-social-media-worthwhile-for-local-businesses-149092

26 Ways to Use Visuals in Your Social Media Marketing
http://www.socialmediaexaminer.com/26-tips-visual-social-media-marketing-strategy/

Seven Way to Respond to a Negative News Story
http://www.mrmediatraining.com/2013/03/06/seven-ways-to-respond-to-a-negative-news-story/

—————————————-
**If you have been forwarded this newsletter by a friend or have gotten here by other means and you would like to subscribe to the newsletter, please visit
http://www.forfengdesigns.com/newsletters/
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or email me at forfengdesigns@gmail.com with the email address you would like to use.

About Chef Forfeng

Innkeeping Tip and Tricks: Please check out some marketing ideas for Inns and B&Bs, Blogging ideas, Facebook Tips and Social Media Tutorials https://chefforfeng.wordpress.com/marketing-for-lodging-resources/
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