The New Pinterest Maps and what it means to Bed and Breakfasts

Pinterest 8

Pinterest has rolled out a new mapping feature. Glutton for punishment that I am had to go play with it this morning.

My initial thoughts are it has potential, it is a far cry from a custom Google Map but if they continue to add more capability to it, it has the potential to be a very useful tool for both sending a custom board to visitors to plan stays, as well as potential marketing and search engine optimization capabilities.

Cons (so far and hopefully these will change.)

  • If it’s not on Foursquare, you can’t pin it to the map. This article http://www.pcworld.com/article/2065800/pinterest-tackles-mapping-with-new-place-pins-product.html says “With the new Place Pins, users can manually add location information to their existing pins through an integration with Foursquare, or add new pins with location information, as long as they come from partner sites like TripAdvisor, Trulia, Atlas Obscura and Jetsetter. So someone could look up a business on the new version of Pinterest’s mobile app, and if the business is indexed by Foursquare, the person can pin it to his map, and get directions from his current location.” But to make that clear, it is ONLY (at this time) pulling information from Foursquare
  • It does say it pulls information from http://www.openstreetmap.org but at this point, mapping a spot in there does not create a new map option.
  • If a pin is in the wrong place you can’t move it.

Pros (and observations):

  • You can select from photos of the place that have already been taken or have the option of uploading your own.
  • You can send a board to someone’s email address
  • Urls if included in the description are clickable
  • There is a 500 character limit to the description
  • The pin itself includes a mini map under the image

More information about the new maps option from Pinterest:

https://en.help.pinterest.com/entries/28558547#editing_location_on_place_pins

This is of interest as well for those listed on any of these below sites and directories.

From Pinterest: Note: we’ve partnered with some businesses to automatically include location info on their Pins.  For example, Pins from Airbnb, Atlas Obscura, Booking.com, Citysearch, Foursquare, Hotels.com, Jetsetter, OpenTable, Roadtrippers, StreetEasy, Trulia, UrbanSpoon, and VirtualTourist will have locations attached to their Pinterest content.

Even if a bed and breakfast is not interested in using the mapping option, I think it will be a priority for them to get a listing on Foursquare, so that if someone (a guest or potential guest) wants to include the B&B on THEIR custom map as a favorite place, at least they have the option of doing so.

Update on adding locations to Pinterest at https://chefforfeng.wordpress.com/2013/11/21/pinterest-maps-foursquare-integration-and-bed-and-breakfasts-take-two/

About Chef Forfeng

Innkeeping Tip and Tricks: Please check out some marketing ideas for Inns and B&Bs, Blogging ideas, Facebook Tips and Social Media Tutorials https://chefforfeng.wordpress.com/marketing-for-lodging-resources/
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