This is the second in a series covering social media pros and cons for innkeepers, following will be Twitter, Linkedin, Google+, Pinterest, Facebook and Instagram. Please check out the first one in the series: Pros and Cons of Social Media for Innkeepers-Blogs
Photo credit Dreamstime
https://www.youtube.com (a Google product)
-Youtube Pages have subscribers and individual videos on the page/account have “likes”.
-If you’ve claimed your Google+ Business Page, your Youtube channel can be connected as a tab on your G+ profile
Pros of Youtube
-SEO (Search Engine Optimization)
-Great Soft Sell and Hard Sell Device
-Once video is up/no maintenance
-In-beddable into Facebook as a tab, as well as into blog posts and websites, and pinnable to Pinteret
-You can now make slideshows within it from still photos
-Youtube channels can be custom branded
-Videos can now be longer then 15 minutes, but from a marketing perspective, try to make them under 3 minutes long.
-More and more people are watching content on their Smartphones, much of this from Youtube
Cons of Youtube
-Cost of good quality video may be cost prohibitive
-Youtube has related content all over, you may lose your guest to another video or channel, and they may not return to your site (Suggest if you link from your website to your Youtube channel or video, have it open in a new tab, so your inn website still remains open)
-Unrelated and occasionally inappropriate videos may show up to a potential guests right side of the page, when viewing your video on the Youtube channel itself. (selecting the proper keywords will lower the risk of inappropriate videos showing up)
Why Should Innkeepers Use It
-Terrific for SEO (Search Engine Optimization), I would say in the top 4 of social media platforms, second only to Blogs.
-Great for visual advertising, you can capture more of your space with video then with stills.
-Related content/videos make great marketing fodder for your other social media channels
-Once your video is online, it’s no maintenance, its not a social media channel that has to be updated regularly.
Why Shouldn’t Innkeepers Use It
-A poorly done video will hurt a B&B’s image instead of enhancing it.
-Youtube trolls making nasty, vulgar or inappropriate comments (comments can be disabled though completely or moderated)
-Unlike blogs that will show up in organic search for related terms, B&Bs videos do have to be actively promoted to gain views. Bed and Breakfast is not a normal search term “within” Youtube itself (you can have the video appear though for related searches using the proper keywords, i.e. an inn within a region that has civil war reenactments can put those terms in their video keywords)
Recommendations as of mid 2014
-Even if a B&B doesn’t want to spend the time and/or money to do a video, explore the slideshow option, it is extremely customizable and very easy to use.
-Find videos of your area, things to do and area attractions for use in your other social media marketing.
-If you do decide to do homemade videos and want to do room panoramas using your smart phone, recommend this clip http://www.amazon.com/ChargerCity-Exclusive-Adjustment-Easy-Adjust-Smartphone/dp/B008VI7ORA (my new favorite toy) for your Smartphone or a related it, it attaches to any standard camera tripod and is adjustable.
Some innkeeping video examples:
Plus there are some additional example ones in YouTubing Innkeepers, surfing the digital river of the net (link below)
How Innkeepers can leverage Youtubes photo slideshow option
How to Use YouTube to Enhance Your Area Activities Page
YouTubing Innkeepers, surfing the digital river of the net