Bed and Breakfast Associations and Social Media Part Two

oregon B&B for post

In this second post about B&B associations using social media, I’ll cover associations use of blogs, Twitter, Youtube, Pinterest, Google+ and Linkedin. I’ll follow up with another post next week with some suggestions on how associations could increase the use of social media to help promote tourism and their member inns.  The first post (which includes the B&B associations that were assessed for social media use (Facebook) can be found here: Bed and Breakfast Associations and Social Media

Blogs

Out of 91 Inns Associations, 26 of them have blogs, 18 of them are active, with multiple posts since the beginning of the year, 8 of them have not posted anything since last year. All 26 blogs are linked off the main websites. I don’t know if there are free floating blogs out there for Associations but there may be. I’ll be doing another blog post about Association blogs in the near future and an indepth search will be made for any I missed at that time. I did not take into account blog optimization or content, that is a subject for another post.

Best at Blogging Frequency including posting photos:

Oregon Bed and Breakfast Guild

http://www.obbg.org/index.php

http://blog.obbg.org/

Best Use of Photos:

Michigan Lake to Lake Bed and Breakfast Association

http://www.laketolake.com

http://www.laketolake.com/blog/

Second Best at Blogging Frequency including posting photos

Bed & Breakfast Association of Virginia

http://www.innvirginia.com

http://www.innvirginia.com/blog/

Third Best at Blogging Frequency, No Photos

Maryland Bed & Breakfast Association

http://marylandbb.com

http://marylandbb.com/blog/

Tied for Third Best at Blogging Frequency, No Photos

Pennsylvania Association of Bed and Breakfast Inns

http://www.painns.com/

http://www.painns.com/pabbi-blog

Other Notable Blogs:

Texas Bed & Breakfast Association

http://www.texasbb.org

http://www.texasbb.org/blog/

Florida Bed and Breakfast Inns

http://florida-inns.com

http://florida-inns.com/blog/

Romantic Inns of Savannah

http://www.romanticinnsofsavannah.com/ 

http://blog.romanticinnsofsavannah.com/

Bed and Breakfasts of Savannah

http://www.bedandbreakfastsofsavannah.com/

http://blog.bedandbreakfastsofsavannah.com/

Twitter

Out of 91 Inns Associations, 37 have twitter accounts, 18 of them were active. 19 of them started and abandoned. 30 accounts were linked off the Associations websites, 13 of the abandoned accounts still have a link from the home page of the websites. 6 of them were just feeds from Facebook to Twitter (http://www.facebook.com/twitter) 4 of them were not linked off the websites and were abandoned, and 3 active ones had no link from the Association website to Twitter.

What I found the most interesting is very few use of lists, https://support.twitter.com/articles/76460-using-twitter-lists. Similar to Facebook, associations can use lists  to keep track of members and other area tweeters of note and pass those posts along on their own accounts. Many of the associations are also not taking full use of their bio area, many using less then the 160 character account allowed and many have not uploaded a primary header image.

Best Association Twitter Accounts:

California Association of Bed & Breakfast Inns

https://www.cabbi.com

https://twitter.com/CABBI

*Is not taking full advantage of character space for bio

Is using lists and has members on a list https://twitter.com/CABBI/lists/cabbi-members

Bed and Breakfasts of Savannah

http://www.bedandbreakfastsofsavannah.com/

https://twitter.com/BBSavannah

Romantic Inns of Savannah

http://www.romanticinnsofsavannah.com/

https://twitter.com/RomanticInns

Bed & Breakfast Association of Virginia

http://www.innvirginia.com/

https://twitter.com/innvirginia

Oregon Bed and Breakfast Guild

http://www.obbg.org/index.php

https://twitter.com/oregonbbguild

Up and coming Tweeters

Maine Innkeepers Association

http://www.maineinns.com

https://twitter.com/MaineInnkeepers

*no link from website to Twitter page

North Carolina Bed & Breakfast and Inns

http://www.ncbbi.org/

https://twitter.com/ncbbi/

*No main header image

Youtube

Of the 91 Associations, I could only find two that had Youtube channels. Associations could be boosting their Youtube use by creating a playlist of member inn’s videos https://support.google.com/youtube/answer/57792?hl=en. Youtube is fantastic for search engine optimization. Once it’s set up, SEO value is ongoing and you can use the content to send to Google+, have a custom tab on Facebook, pin the videos to Pinterest and embed them in the associations websites and blogs.

Bed & Breakfast Association of Pittsburgh

http://www.pittsburghbnb.com/

https://www.youtube.com/user/pittsburghbnb

Saint Augustine Historic Inns

http://www.staugustineinns.com/

https://www.youtube.com/channel/UCJrsjp-NjMEOA2Dh4JQzTAQ

Pinterest

Of the 91 Associations, surprisingly I could only find 5 that had Pinterest accounts.  One of those five (not included here) was set up and abandoned with only board, and two associations had Pinterest icons on their websites but no accounts. Pinterest accounts can also pin videos (think member videos from Vimeo and Youtube) and can have a custom tab on an association’s Facebook page. Plus they can be pinning content from member’s websites, as well as many members have Pinterest boards already set up and being used.

Bed and Breakfasts of Savannah

http://www.bedandbreakfastsofsavannah.com/

https://www.pinterest.com/BBSavannah/

*Link on main page doesn’t work to main website

There is a board for each property

California Association of Bed & Breakfast Inns

https://www.cabbi.com/

https://www.pinterest.com/cabbi/

*Is not taking full advantage of character space for bio

North Carolina Bed & Breakfast and Inns

http://www.ncbbi.org/

https://www.pinterest.com/ncbbi/

Bed and Breakfast Inns of Utah

http://www.bbiu.org/index.php

https://www.pinterest.com/bbiu/

Google+

Google+ has 26 B&B associations with Google+ accounts, but only one active one and four others that are somewhat sporadic. Of the rest, 21 of them have been abandoned, many claimed and optimized but last posts were long ago or no posts at all. The one active one has a link/icon from their website to Google+, the four others do as well. 11 associations have links/icons from their websites to inactive accounts. 10 have no links from their websites to their inactive accounts.

Best Association Google+ Accounts

Oregon Bed and Breakfast Guild  (by far the most consistent poster)

http://www.obbg.org/

https://plus.google.com/u/0/+ObbgOrg/

Sporadic Google+ Posters/Semi-active but still of note

Empire State Bed & Breakfast Association

http://www.esbba.com/

https://plus.google.com/+Esbba/

Bed and Breakfast Inns of Missouri

http://www.bbim.org/

https://plus.google.com/114503428380384470983/

*has not claimed custom URL

Authentic Bed and Breakfasts of Lancaster County Association

http://www.padutchinns.com/

https://plus.google.com/u/0/+Padutchinns-Lancaster-PA

Bed & Breakfast Association of Virginia

http://www.innvirginia.com/

https://plus.google.com/+Innvirginia/

Linkedin

Linkedin Business pages I didn’t expect to find any, but I did find a few. One abandoned and linked off website and 5 completely abandoned and not at all optimized. Associations really should take advantage of least optimizing and setting up their Linkedin business pages, it is one more place to post updates and it does contribute to search engine optimization.

Kudos to Iowa for at least optimizing their Linkedin business page and posting a few updates.

Iowa Bed and Breakfast Guild

http://www.ia-bednbreakfast-inns.com/

https://www.linkedin.com/company/iowa-bed-&-breakfast-innkeepers-association

A final note, 14 of the Bed and Breakfast Associations had no social media of any type (that I could find.) Facebook is by far the most utilized by B&B associations with blogging and Twitter running a long second and third place. Pinterest, Youtube, Google+ and Linkedin running at dead last and I couldn’t find a single use of Instagram at all by any associations (if your association does use Instagram PLEASE let me know in the comments!)

Updated on 7-7-2015: I did find one B&B Association with an Instagram account. https://instagram.com/bbsavannah/  It looks like it was started quite a while ago and hasn’t been posted to in a few months.

About Chef Forfeng

Innkeeping Tip and Tricks: Please check out some marketing ideas for Inns and B&Bs, Blogging ideas, Facebook Tips and Social Media Tutorials https://chefforfeng.wordpress.com/marketing-for-lodging-resources/
This entry was posted in B&B, Hospitality News, Lodging, marketing, Observations, Social Media and tagged , , . Bookmark the permalink.

One Response to Bed and Breakfast Associations and Social Media Part Two

  1. Pingback: B&B Photos Speak Volumes - Michigan Lake to Lake Bed and Breakfast Association Michigan Lake to Lake Bed and Breakfast Association

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