Branding, Marketing and the Internet for Aspiring Innkeepers. Part Two

dreamstime_xs_43952044

This is part two of a series based on a recent session I did for Aspiring innkeepers at the recent Mid-Atlantic Innkeepers Conference in Virginia. Part One can be found here.

Slide 10 was on utilizing your business cards and using them well. I also talked about how in the beginning you may not have social media links set up for your inn, but instead of having to reprint them as you add them, use the Clear Avery Mailing Labels and utilize any white space on the cards for the new text on the label.   I also mentioned the importance of not just saying “Find Us on Facebook” on your cards and print materials,  or just using the logo but actually putting the direct link, like https://www.facebook.com/forfengdesigns as people are honestly lazy, A. they won’t search for it and B. with a name that may have multiple variations or be worded a certain way, you want to make sure you direct people to the correct inn (instead of the inn with the same name in another state for example or you have abbreviations or hyphens in the FB url). Some additional ways you can use your business cards can be found here from the blog in 2011: Leveraging your business cards for the hospitality industry.

Slide11

Slide 11 was about the importance of an innkeeper having their 30 Second Elevator Speech done and perfected. I wrote about this one back in 2011: Why Bed and Breakfasts need to have an elevator speech.

Slide12

Slide 12 was about Telephone Tools and having scripts in place for certain types of calls and also Post-its or reminders to make sure you concentrate on the art of the upsell. I wrote some tips about this one back in 2009: A tale of two Inns and the importance of good phone sales skills.

Slide13

Slide 13 was about whether local Chamber membership was worth it. I feel personally that it is, but you have to take advantage of the membership, otherwise it’s worthless. A post from 2014 relates more: Is Chamber membership worth it for Bed and Breakfasts?

I still have about a dozen more slides to go, mainly on websites, photography and social media, so stay tuned for next week when I wrap up the series. Same bat time, same bat place.

If you are an innkeeper or aspiring innkeeper and would like a copy of the actual slidedeck (for the visuals) please send me an email at heather@forfengdesigns.com and I’d be happy to send you a copy.

About Chef Forfeng

Innkeeping Tip and Tricks: Please check out some marketing ideas for Inns and B&Bs, Blogging ideas, Facebook Tips and Social Media Tutorials https://chefforfeng.wordpress.com/marketing-for-lodging-resources/
This entry was posted in B&B, Customer Service, Hospitality News, How tos, Lodging, marketing, Observations and tagged , , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s