Category Archives: Lodging

How to Write a Social Media Strategic Plan for Bed and Breakfasts

For many businesses, including B&Bs, writing a strategic plan for their business is not high on their priority list, but it should be! Writing a strategic plan for social media in this digital age is now an absolute must! If … Continue reading

Posted in B&B, Blogging, Facebook, Hospitality News, How tos, Lodging, marketing, Observations, SEO, Social Media | Tagged , , | Leave a comment

Questions for Interviewing an Innkeeper

A common question I get asked is, “We need to hire an innkeeper or assistant innkeeper, is there a list of frequently asked questions that we can use for interviewing people?” This is a general list of questions. We would … Continue reading

Posted in B&B, Hospitality News, How tos, Inns, Interviews, Lodging | Tagged , , , | Leave a comment

Innkeepers, Thinking of running a social media contest?

Thinking of running a social media contest? Before you do make sure you check out contest guidelines, and make sure that what you want to do is legal in your state. Each social media platform has different rules and regulations … Continue reading

Posted in B&B, Facebook, Hospitality News, How tos, Lodging, marketing, Social Media | Tagged , , , , , , , | Leave a comment

Ideas for Bed and Breakfasts using Video and Live Streaming

One of the most common questions I have been getting recently is what kinds of things can B&Bs use for both video projects, and for content for live streaming video. Video is HOT and I don’t expect it to be … Continue reading

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The Bed and Breakfast Industry has a problem and it needs some TLC from its Innkeepers

Statistically for every new B&B that opens, two close, plus a combination of the threat of Airbnb, an aging innkeeper population, and the fact that innkeeping as a profession is not something most people (and more importantly millennials) are thinking … Continue reading

Posted in B&B, General Rants & Raves, Lodging, marketing, Observations, Reputation Management, Reviews | Tagged , , , , | 3 Comments

Branding, Marketing and the Internet for Aspiring Innkeepers. Part Two

This is part two of a series based on a recent session I did for Aspiring innkeepers at the recent Mid-Atlantic Innkeepers Conference in Virginia. Part One can be found here. Slide 10 was on utilizing your business cards and … Continue reading

Posted in B&B, Customer Service, Hospitality News, How tos, Lodging, marketing, Observations | Tagged , , , | Leave a comment

Branding, Marketing and the Internet for Aspiring Innkeepers, Part One

At the recent Mid-Atlantic Innkeepers Conference in Virginia this past week I did a session for the aspiring innkeepers, and realized much of what I went over with them in terms of marketing both offline and online I’ve never really … Continue reading

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