Category Archives: Observations

How to Write a Social Media Strategic Plan for Bed and Breakfasts

For many businesses, including B&Bs, writing a strategic plan for their business is not high on their priority list, but it should be! Writing a strategic plan for social media in this digital age is now an absolute must! If … Continue reading

Posted in B&B, Blogging, Facebook, Hospitality News, How tos, Lodging, marketing, Observations, SEO, Social Media | Tagged , , | Leave a comment

The Bed and Breakfast Industry has a problem and it needs some TLC from its Innkeepers

Statistically for every new B&B that opens, two close, plus a combination of the threat of Airbnb, an aging innkeeper population, and the fact that innkeeping as a profession is not something most people (and more importantly millennials) are thinking … Continue reading

Posted in B&B, General Rants & Raves, Lodging, marketing, Observations, Reputation Management, Reviews | Tagged , , , , | 3 Comments

ADA Service Animal Requirements for Bed and Breakfasts

This past week I wrote an article for PAII’s May Newsletter with some information that the US Justice Department has put out on commonly asked questions about service animals. I wanted to elaborate a bit on the article, and delve … Continue reading

Posted in B&B, Customer Service, Hospitality News, How tos, Observations | Tagged , , , , | 6 Comments

Branding, Marketing and the Internet for Aspiring Innkeepers. Part Three

This is part three of a series based on a recent session I did for Aspiring innkeepers at the recent Mid-Atlantic Innkeepers Conference in Virginia. Part One can be found here and Part Two here. Slide 14 gave screen shots … Continue reading

Posted in B&B, Hospitality News, How tos, Observations | Tagged , , | 1 Comment

Branding, Marketing and the Internet for Aspiring Innkeepers. Part Two

This is part two of a series based on a recent session I did for Aspiring innkeepers at the recent Mid-Atlantic Innkeepers Conference in Virginia. Part One can be found here. Slide 10 was on utilizing your business cards and … Continue reading

Posted in B&B, Customer Service, Hospitality News, How tos, Lodging, marketing, Observations | Tagged , , , | Leave a comment

Branding, Marketing and the Internet for Aspiring Innkeepers, Part One

At the recent Mid-Atlantic Innkeepers Conference in Virginia this past week I did a session for the aspiring innkeepers, and realized much of what I went over with them in terms of marketing both offline and online I’ve never really … Continue reading

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Innkeepers, What does your personal digital footprint say about you? (and your inn)

I was having an interesting discussion with a friend yesterday (an Innkeeper in Virginia) about attending the PAII conference next week, and my friend asked, “So where are you staying?” and we got into a discussion about B&Bs in Austin … Continue reading

Posted in Facebook, How tos, Inns, Lodging, marketing, Observations, Reputation Management, Social Media | Tagged , , | 3 Comments