Category Archives: Observations

B&B Web Hosting Information and Choosing a Web Hosting Service Checklist

One of the questions I get quite a bit from new innkeepers is “How do we get information about web hosting and who do we use? There is so much information out there, but much of it is paid reviews or … Continue reading

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How to Write a Social Media Strategic Plan for Bed and Breakfasts

For many businesses, including B&Bs, writing a strategic plan for their business is not high on their priority list, but it should be! Writing a strategic plan for social media in this digital age is now an absolute must! If … Continue reading

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The Bed and Breakfast Industry has a problem and it needs some TLC from its Innkeepers

Statistically for every new B&B that opens, two close, plus a combination of the threat of Airbnb, an aging innkeeper population, and the fact that innkeeping as a profession is not something most people (and more importantly millennials) are thinking … Continue reading

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ADA Service Animal Requirements for Bed and Breakfasts

This past week I wrote an article for PAII’s May Newsletter with some information that the US Justice Department has put out on commonly asked questions about service animals. I wanted to elaborate a bit on the article, and delve … Continue reading

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Branding, Marketing and the Internet for Aspiring Innkeepers. Part Three

This is part three of a series based on a recent session I did for Aspiring innkeepers at the recent Mid-Atlantic Innkeepers Conference in Virginia. Part One can be found here and Part Two here. Slide 14 gave screen shots … Continue reading

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Branding, Marketing and the Internet for Aspiring Innkeepers. Part Two

This is part two of a series based on a recent session I did for Aspiring innkeepers at the recent Mid-Atlantic Innkeepers Conference in Virginia. Part One can be found here. Slide 10 was on utilizing your business cards and … Continue reading

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Branding, Marketing and the Internet for Aspiring Innkeepers, Part One

At the recent Mid-Atlantic Innkeepers Conference in Virginia this past week I did a session for the aspiring innkeepers, and realized much of what I went over with them in terms of marketing both offline and online I’ve never really … Continue reading

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