Category Archives: Social Media

How to Write a Social Media Strategic Plan for Bed and Breakfasts

For many businesses, including B&Bs, writing a strategic plan for their business is not high on their priority list, but it should be! Writing a strategic plan for social media in this digital age is now an absolute must! If … Continue reading

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Innkeepers, Thinking of running a social media contest?

Thinking of running a social media contest? Before you do make sure you check out contest guidelines, and make sure that what you want to do is legal in your state. Each social media platform has different rules and regulations … Continue reading

Posted in B&B, Facebook, Hospitality News, How tos, Lodging, marketing, Social Media | Tagged , , , , , , , | Leave a comment

Ideas for Bed and Breakfasts using Video and Live Streaming

One of the most common questions I have been getting recently is what kinds of things can B&Bs use for both video projects, and for content for live streaming video. Video is HOT and I don’t expect it to be … Continue reading

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Planning Ahead for Your Bed and Breakfast Promotions

This is a question I get frequently, and it came up recently when an inn asked for specific times to advertise specials and packages. I recalled having written an article about this awhile back and went in search of it. … Continue reading

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A revised way to curate Facebook Interest Lists for Bed and Breakfasts

For those unfamiliar with using Interest Lists in Facebook, they are a terrific way to curate content for re-posting on an inns or associations social media channels including re-posting to an inns or associations Facebook business page. While one method … Continue reading

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Innkeepers, What does your personal digital footprint say about you? (and your inn)

I was having an interesting discussion with a friend yesterday (an Innkeeper in Virginia) about attending the PAII conference next week, and my friend asked, “So where are you staying?” and we got into a discussion about B&Bs in Austin … Continue reading

Posted in Facebook, How tos, Inns, Lodging, marketing, Observations, Reputation Management, Social Media | Tagged , , | 3 Comments

Some Social Media Changes Innkeepers Should Be Aware Of For 2015

Facebook Is Testing “Saved Replies” To Help Pages Manage Customer Service Messages http://marketingland.com/facebook-is-testing-saved-replies-to-help-pages-manage-customer-service-messages-131055 As the post mentions, it “could” be a boon for small businesses, but for innkeepers it may not be, but it’s good to be aware of this … Continue reading

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