Some Social Media Changes Innkeepers Should Be Aware Of For 2015


Facebook Is Testing “Saved Replies” To Help Pages Manage Customer Service Messages As the post mentions, it “could” be a boon for small businesses, but for innkeepers it may not be, but it’s good to be aware of this as it may have potential future applications. Of the 40+ B&B Facebook pages I am the admin of, 99% of the incoming messages would not have been a good fit for a canned response. I do think it may have some value if you are outsourcing your social media, and you do have a very well crafted response done up in advance for your outsourcer to use for something like a complaint, or a basic booking inquiry.

Google Says It May Unverify Inactive Local Business Listings Why is this important for innkeepers? Because many innkeepers have gone ahead and claimed their pages thinking that is all they need to do to them, and have never returned to them again. Google+ pages of all of the social media platforms out there seem to be the least used and utilized amongst innkeepers.

Why should innkeepers bother to keep an eye on this? If your page is unverified and someone leaves a review, you will have to re-verify it before you can respond. Google says they will try to contact businesses via email before un-verifying, but innkeepers may ignore this as a spam solicitation. “In some cases, we may contact Google My Business users via email to confirm that they are still actively managing a business page. If a user is unresponsive to our attempts to contact him or her and has not logged into Google My Business for a significant length of time, then we may unverify pages in the account.

I would recommend innkeepers (even if they are not going to actively use their Google+ accounts) put it into a calendar that every few months go over to their Google+ account and login to avoid the possible future inconvenience of having to reclaim their pages again.

Mike Blumenthal has a thread going about this topic with further information as well. A question to Mike about what constituted logging in to the Google+ account came back with. “In conversation with Google they noted that Logging in would be logging in as the page in any respect — so that would be any of the following– seeing the GMB dashboard, – making an edit, – posting, etc. So, yes, posting to G+ would “count.” And “Google has confirmed that any activity including that of a manager is enough to keep the page from going into “default”.

Coming soon: Buyable Pins! Why is this of interest? Because if innkeepers have an inn gift shop including inn cook books, uploading good photos of products can push sales. Inns Associations can also take advantage of this if they have produced an Association cook book. Keep in mind, the images in Pinterest can be recipe photos from the cookbook, not just an image of the cookbook itself. Businesses can get on the waitlist for buyable pins at You can currently create Pins directing people to your availability link url directly from a photo and promote them as well but the Buyable Pin option (from what I understand) are Pins you can mark as purchasable (there is no layout of funds like Promoted Pins) and they will show up within your Pin boards.

Instagram Adds Call-to-Action Buttons, More Relevant Ad Targeting Because Facebook owns Instagram, and it’s ad platform is integrated with it, this could be a huge plus for inns wanting to cater to the Millennial market. They have not yet rolled it out, and while it says buttons will offer “buy now”, “app install” and “sign up” options, I lean towards thinking it will also offer a book now option as well. Even if it does not, the “buy now” button could be redirected to a booking link, and a “sign up” could potentially boost an email distribution list. Caveat, similar to Facebook’s current Book Now option, if your reservation system is not mobile friendly, even though your website is, and Facebook is, expect a high bounce rate and an even higher abandonment rate from a potential booker.

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Facebook Beacons, Places Tips and Mobile Checkins Page, should Innkeepers care?


Facebook has just started asking businesses if they would like a Facebook Beacon mailed to them, I just got a notification of 3 of my businesses that I have admin rights to asking if they would like one. (How do Facebook Bluetooth® Beacons work? Using Bluetooth® technology, these beacons send a one-way signal to the Facebook app on your customers’ phones to help us show them the right information about your business during their visit. They don’t collect any information from people or their phones or change the kind of location information Facebook receives.) You can request your beacon here

Should innkeepers get excited about this? Yes and No.

Yes, because it has the potential to be very interesting, and have some interesting capabilities, No, because like everything Facebook does when it implements changes, they don’t let people know all the details, and the changes that a business page owner will have to navigate when the changes and new options roll out.

One of the changes a page owner might see is a new option in their about section, called “Welcome Note”. I found a preview of this option months and months ago on one sole page, but it looks like it’s rolled out across the board for any business that has the “Local Business” category selected for their page. I suspect that the rollout and availability of the beacons, and the same day appearance of the mobile welcome tab are going to tie together further at some point in the future, if and when beacons take off.


By default, the Welcome tab will pick up the header image from your business page unless you select another. With only 155 Characters to use for your descriptive welcome (or it possibly is meant to be a tip? Or a special offer?) You need to think of something short, sweet and pointed to say in this area.

The interesting thing is that while Facebook lets you edit this option (as of today), the preview and tab does not seem to be actually rolled out as of yet to mobile check-in users.

There hasn’t been much of an announcement yet about the beacons rollout other then an Entrepreneur article about an hour ago  , and this announcement in January,  .

Places tips in itself ( integrated with Facebook beacons) could be a huge boon to innkeepers in tourist driven or more populated areas where the chance to reach passersby perhaps looking for a place to stay would be large, especially for the last minute bookers, but there are also concerns the application could be intrusive and people will turn off the notifications, rendering any benefit useless.

I would suggest Innkeepers keep this on their radar as I predict it will make page owners make some changes to both content and the type of information that is posted on their business page.

Posted in B&B, Facebook, Hospitality News, Observations | Tagged , , | Leave a comment

Buffer and the new Pinterest Integration for Innkeepers, Is it worth a look?

Pin1In my opinion Pinterest is still one of the fastest growing social media networks that Innkeepers should have a presence on, and Buffer ( one of my favorite pre-scheduling tools out there. I am a big fan of the free version, up to 3 social media accounts and up to 10 pre scheduled posts. I have been on the fence for awhile about upgrading to the awesome plan (12 social media profiles and pre-scheduling up to 200 posts at a time). The Pinterest/Buffer integration may just put me over the edge where I decide to upgrade ($10.00 a month).

Buffer is letting people sign up for the Pinterest access for a free 7 day trial (no credit card required) to test it out. I’ve found some pros and cons, but mostly pros so far in playing with the trial.

Why do I think this would be of interest to Innkeepers? Pinterest is fantastic for search engine optimization, boards can be brought in to a Facebook page using free apps, plus Pinterest boards can have widgets added to both websites and blogs enhancing visual appeal, plus visual is what “sells”.

Plus Pinterest is super easy to use, one of the easiest to learn (and also the most addictive). Using Buffer to preschedule images to Pinterest will A. save valuable time for innkeepers as it will give the ability to space out posts and B. they then won’t have to login to Pinterest and get distracted tracking down that delish bacon recipe or getting sidetracked seeing cool new renovation ideas for storage in guest rooms (and I am not being sarcastic, Pinterest can be a time sucker and it’s super easy to get distracted). This will allow innkeepers to better spend that time on actual marketing.

Cons, I have not found a way to easily post a photo from an exterior page using the Buffer toolbar button. So using Bufferapp to pin photos from your website may not be an option at this time.

Pros, You can upload your photos, put in your descriptions and set what exterior links the photo will link to in less time then it takes to upload and do within Pinterest itself (The photo uploader in Buffer seems to be at least 50% faster than the Pinterest uploader especially with higher resolution photos) AND it gives you the ability to repin photos from within Pinterest itself, and send them into your pre scheduling queue, much better for marketing for both things, as it spaces your posts out more so you have more of a potential of more eyeballs seeing your posts at different times.

I would recommend if you have a business Pinterest account, taking a look at your analytics and then pre-scheduling not more than 3 posts per peak time period.

Tip: when pre-scheduling Pinterest posts, go into your Buffer dashboard to schedule, using the Bufferapp toolbar button to open a new scheduled post tends to glitch.

Posted in How tos, marketing, Social Media | Tagged , , , | 2 Comments

Bed and Breakfast Associations and Social Media Part Two

oregon B&B for post

In this second post about B&B associations using social media, I’ll cover associations use of blogs, Twitter, Youtube, Pinterest, Google+ and Linkedin. I’ll follow up with another post next week with some suggestions on how associations could increase the use of social media to help promote tourism and their member inns.  The first post (which includes the B&B associations that were assessed for social media use (Facebook) can be found here: Bed and Breakfast Associations and Social Media


Out of 91 Inns Associations, 26 of them have blogs, 18 of them are active, with multiple posts since the beginning of the year, 8 of them have not posted anything since last year. All 26 blogs are linked off the main websites. I don’t know if there are free floating blogs out there for Associations but there may be. I’ll be doing another blog post about Association blogs in the near future and an indepth search will be made for any I missed at that time. I did not take into account blog optimization or content, that is a subject for another post.

Best at Blogging Frequency including posting photos:

Oregon Bed and Breakfast Guild

Best Use of Photos:

Michigan Lake to Lake Bed and Breakfast Association

Second Best at Blogging Frequency including posting photos

Bed & Breakfast Association of Virginia

Third Best at Blogging Frequency, No Photos

Maryland Bed & Breakfast Association

Tied for Third Best at Blogging Frequency, No Photos

Pennsylvania Association of Bed and Breakfast Inns

Other Notable Blogs:

Texas Bed & Breakfast Association

Florida Bed and Breakfast Inns

Romantic Inns of Savannah

Bed and Breakfasts of Savannah


Out of 91 Inns Associations, 37 have twitter accounts, 18 of them were active. 19 of them started and abandoned. 30 accounts were linked off the Associations websites, 13 of the abandoned accounts still have a link from the home page of the websites. 6 of them were just feeds from Facebook to Twitter ( 4 of them were not linked off the websites and were abandoned, and 3 active ones had no link from the Association website to Twitter.

What I found the most interesting is very few use of lists, Similar to Facebook, associations can use lists  to keep track of members and other area tweeters of note and pass those posts along on their own accounts. Many of the associations are also not taking full use of their bio area, many using less then the 160 character account allowed and many have not uploaded a primary header image.

Best Association Twitter Accounts:

California Association of Bed & Breakfast Inns

*Is not taking full advantage of character space for bio

Is using lists and has members on a list

Bed and Breakfasts of Savannah

Romantic Inns of Savannah

Bed & Breakfast Association of Virginia

Oregon Bed and Breakfast Guild

Up and coming Tweeters

Maine Innkeepers Association

*no link from website to Twitter page

North Carolina Bed & Breakfast and Inns

*No main header image


Of the 91 Associations, I could only find two that had Youtube channels. Associations could be boosting their Youtube use by creating a playlist of member inn’s videos Youtube is fantastic for search engine optimization. Once it’s set up, SEO value is ongoing and you can use the content to send to Google+, have a custom tab on Facebook, pin the videos to Pinterest and embed them in the associations websites and blogs.

Bed & Breakfast Association of Pittsburgh

Saint Augustine Historic Inns


Of the 91 Associations, surprisingly I could only find 5 that had Pinterest accounts.  One of those five (not included here) was set up and abandoned with only board, and two associations had Pinterest icons on their websites but no accounts. Pinterest accounts can also pin videos (think member videos from Vimeo and Youtube) and can have a custom tab on an association’s Facebook page. Plus they can be pinning content from member’s websites, as well as many members have Pinterest boards already set up and being used.

Bed and Breakfasts of Savannah

*Link on main page doesn’t work to main website

There is a board for each property

California Association of Bed & Breakfast Inns

*Is not taking full advantage of character space for bio

North Carolina Bed & Breakfast and Inns

Bed and Breakfast Inns of Utah


Google+ has 26 B&B associations with Google+ accounts, but only one active one and four others that are somewhat sporadic. Of the rest, 21 of them have been abandoned, many claimed and optimized but last posts were long ago or no posts at all. The one active one has a link/icon from their website to Google+, the four others do as well. 11 associations have links/icons from their websites to inactive accounts. 10 have no links from their websites to their inactive accounts.

Best Association Google+ Accounts

Oregon Bed and Breakfast Guild  (by far the most consistent poster)

Sporadic Google+ Posters/Semi-active but still of note

Empire State Bed & Breakfast Association

Bed and Breakfast Inns of Missouri

*has not claimed custom URL

Authentic Bed and Breakfasts of Lancaster County Association

Bed & Breakfast Association of Virginia


Linkedin Business pages I didn’t expect to find any, but I did find a few. One abandoned and linked off website and 5 completely abandoned and not at all optimized. Associations really should take advantage of least optimizing and setting up their Linkedin business pages, it is one more place to post updates and it does contribute to search engine optimization.

Kudos to Iowa for at least optimizing their Linkedin business page and posting a few updates.

Iowa Bed and Breakfast Guild

A final note, 14 of the Bed and Breakfast Associations had no social media of any type (that I could find.) Facebook is by far the most utilized by B&B associations with blogging and Twitter running a long second and third place. Pinterest, Youtube, Google+ and Linkedin running at dead last and I couldn’t find a single use of Instagram at all by any associations (if your association does use Instagram PLEASE let me know in the comments!)

Updated on 7-7-2015: I did find one B&B Association with an Instagram account.  It looks like it was started quite a while ago and hasn’t been posted to in a few months.

Posted in B&B, Hospitality News, Lodging, marketing, Observations, Social Media | Tagged , , | 1 Comment

Bed and Breakfast Associations and Social Media

Facebook snip for blogIn doing some information gathering about Bed and Breakfast state and regional associations, I finally got around to doing a study that I’ve had on my to do list for a while. How do B&B associations use social media? Are they using it? And are they using it to promote their members or promote tourism or both.

Facebook business pages were the most used social media platform across the board for B&B associations. Blogs were second, followed in very small amounts by Twitter, Google+. Pinterest, Youtube and Linkedin business pages.

This article will be focusing on just Facebook business pages, with a follow-up shortly with findings on the rest of the social media platform usage by B&B associations.

Out of 91 inns associations, 72 had Facebook pages. Of the 72, 55 were active and had posted at least once in the past month, 20 of them were completely abandoned and hadn’t been posted to for months. 35 had claimed their custom Facebook URLS (, 43 were linked off the homepage of the associations website, and more interestingly 31 of them had Facebook pages with no link from their website to Facebook. Broken down a bit more (41 active pages and had a link from their website, 13 inactive pages and had link from website, 10 active pages but had no link from their website, and 9 inactive pages and had no link from their website)

A few observations about the association’s pages: across the board not many of them are sharing members content. For those who may not be aware of it, putting members on an interest list (you need to be logged in as your personal account) can help aggregate all of the association’s members content easily. You can also put state tourism, and any other pages of interest on there on multiple lists. It makes content sourcing and ways to promote members much much easier.

None of the associations were tagging photos with their association pages tags. Similar to tagging a person, associations can tag their photos with their association’s page links. More about tagging here, Why tag? If a photo gets shared, it helps track back and brand the association. You can go back and tag any already published photos.

Very few associations had feeds from Facebook to Twitter set up. Even if an association isn’t going to “use” twitter, I suggest setting up an account and setting up a feed. Posts on Facebook are not necessarily going to help your SEO (search engine optimization) but Twitter posts do. It also helps build brand awareness and if you look at  for example, it does help get people to A. follow you and B. Click through to your Facebook posts and C. because your website link is in the profile, people do click through to the association site. Since a feed for this account was set up, there have been 224 click throughs to the association site (for basically just setting the feed up). How’s that for free advertising?

Facebook also has a rather high abandonment rate, almost 1/3 of associations have stopped posting on their pages. I find it very curious that 10 associations have active Facebook pages, but no track back from their website on how people can find them, i.e. no icons or links to their pages. You have to advertise the fact you have Facebook, people don’t search within Facebook for pages.

From the perspective of not looking like an association cares much for their marketing, there are also 10 associations that have Facebook (and other social media platforms) linked off of their home pages that they have completely abandoned. My recommendation to them would be if you are not going to use them, have them removed from your pages. From a guests perspective it doesn’t look good.

I would recommend that if associations have social media platforms already set up, put in a calendar (and track it) that at least two posts per month be made (less then 5 minutes of time) to keep the accounts active, especially if your linking them off your website, otherwise take the links/icons off and put a last post in tracking back to your website or if you have migrated to another social media platform, tell people where to find you including the site link.

What can associations do to boost their Facebook content?

Share members content like:

Share area and state pages content like:

Share recipes from pages like:

Share other association’s content:

Think about it, 4 post examples, 4 times a week or once a week, 4 times a month.

I think part of the issue with associations posting is many don’t have paid staff. In any B&B association I’ve always found at “least” one inn that posts to Facebook frequently. Ask that person or persons if they would take charge and post once a week or a few times a month to the associations page. (a side note, I would recommend having at least three active innkeepers be administrators on the Facebook page, so you never lose access. You can also assign people as content providers as well).

Social media is a terrific way to help promote your members and promote your state or region and it doesn’t cost anything except a few minutes of time. Using lists to aggregate members and tourism content takes the stress off an association to have to come up with  their own unique content all the time. You are then using social media to promote your members and promote the area in which your members are located.

A list of suggested Bed and Breakfast Association Facebook pages to check out. You can also check out an aggregated list of Associations here (You need to be logged into Facebook to see this, you can follow the list if you would like, and it also includes some bigger lodging associations on it as well). When I went through associations pages the number of likes was not a consideration, as a Association that’s been online longer will statistically have more likes then one that was started six months ago. Posting frequency, what was posted and shared were what brought these pages to the forefront for attention.

Example of a Facebook Bed and Breakfast Association Member list aggregate

Example of a Facebook Bed and Breakfast Association Member list aggregate

Best at Sharing Members Content:

Bed & Breakfast Innkeepers of Colorado

Bed & Breakfast Innkeepers of Colorado

*has not claimed custom Facebook URL

Best at Promoting Members and Tourism:

Oregon Bed and Breakfast Guild

Best at Promoting Members and Sharing Members Content:

Michigan Lake to Lake Bed and Breakfast Association

*has not claimed custom Facebook URL

Best at Sharing and Sense of Humor:

Maine Innkeepers Association

*has not claimed custom Facebook URL

Other Notable Well Done Facebook Pages:

Bar Harbor Bed and Breakfast Association

*has not claimed custom Facebook URL

*no link from website to Facebook page

Illinois Bed & Breakfast Association

*has not claimed custom Facebook URL

Bed and Breakfasts of Savannah

Louisiana Bed and Breakfast Association

*has not claimed custom Facebook URL

Bed & Breakfast Association of Virginia

California Association of Bed & Breakfast Inns

Below is a list of all inns associations that were gone through for evaluation. If you have a B&B association that I missed please bring it to my attention in the comments, and I will review it and add any applicable numbers into my content. Thank you!

  1. Bed and Breakfast Association of Alabama
  2. Homer Alaska Bed & Breakfast Association
  3. Mat-Su Valley Bed and Breakfast Association
  4. Anchorage Alaska Bed & Breakfast Association
  5. Bed and Breakfast Association of Alaska
  6. Alliance of Better Bed and Breakfasts
  7. Arizona Association of Bed and Breakfast Inns
  8. Prescott B&B Association
  9. California Association of Bed & Breakfast Inns
  10. Authentic Bed and Breakfast Inns and Cottages of Pikes Peak
  11. Bed & Breakfast Innkeepers of Colorado
  12. The Bed and Breakfasts of the Mystic Coast
  13. Florida Bed and Breakfast Inns
  14. Amelia Island Bed and Breakfast Association
  15. Palm Beach County Bed and Breakfast Association
  16. St. Petersburg Area Bed and Breakfast Association
  17. Key West Innkeepers Association
  18. Saint Augustine Historic Inns
  19. Romantic Inns of Savannah
  20. Bed and Breakfasts of Savannah
  21. Hawaii Island Bed & Breakfast Association
  22. Idaho Bed & Breakfast Association
  23. Illinois Bed & Breakfast Association
  24. Chicago Bed and Breakfast Association
  25. Lodging Along the Shawnee Hills Wine Trail
  26. Indiana Bed and Breakfast Association
  27. Iowa Bed and Breakfast Guild
  28. The Iowa Bed and Breakfast Innkeepers Association
  29. Kansas Bed and Breakfast Association
  30. Louisville Bed and Breakfast
  31. The Bed and Breakfast Association of Kentucky
  32. Louisiana Bed and Breakfast Association
  33. Maine Innkeepers Association
  34. Bar Harbor Bed and Breakfast Association
  35. Maryland Bed & Breakfast Association
  36. Five College Area Bed & Breakfast Association
  37. Western Mass Hills B&B Association
  38. Michigan Lake to Lake Bed and Breakfast Association
  39. Minnesota Bed & Breakfast Association
  40. Bed and Breakfast Association of Mississippi
  41. Bed and Breakfast Inns of Missouri
  42. Montana Bed and Breakfast Association
  43. Nebraska Association of Bed and Breakfasts
  44. Country Inns of the Dartmouth Lake Sunapee Region
  45. Monadnock New Hampshire Lodging Association
  46. New Hampshire Bed & Breakfast Association
  47. Lake Regions Bed & Breakfast Association
  48. Country Inns in the White Mountains
  49. Bed & Breakfasts Inn MWV
  50. Preferred Inns of New Jersey
  51. Albuquerque Bed & Breakfast Association
  52. New Mexico Bed & Breakfast Association
  53. Historic Hudson Valley Lodging Association
  54. North Fork Bed and Breakfast Association
  55. Empire State Bed & Breakfast Association
  56. Adirondack Bed and Breakfast Association
  57. Finger Lakes Bed & Breakfast Association
  58. Wayne County Bed and Breakfast Association
  59. Maggie Valley Bed & Breakfast Association
  60. North Carolina Bed & Breakfast and Inns
  61. Asheville Bed and Breakfast Association
  62. Ohio Bed & Breakfast Association
  63. Port Clinton Bed & Breakfast Association
  64. Oklahoma Bed and Breakfast Association
  65. Central Oregon Bed and Breakfast Association
  66. Oregon Bed and Breakfast Guild
  67. Authentic Bed and Breakfasts of Lancaster County Association
  68. North Central Pennsylvania Bed & Breakfast Association
  69. Pennsylvania Mid-State Bed and Breakfast Association
  70. Pennsylvania Association of Bed & Breakfast Inns
  71. Bed & Breakfast Association of Pittsburgh
  72. Newport Inns and B&B Association
  73. South Carolina Bed and Breakfast Association
  74. Bed and Breakfast Association of Tennessee
  75. Smoky Mountain Bed & Breakfast Association
  76. Texas Bed & Breakfast Association
  77. Heart of Texas Bed and Breakfast Association
  78. North Texas Bed and Breakfast Association
  79. Granbury Area Bed and Breakfast Association
  80. Bed & Breakfast Inns of Utah
  81. Bed & Breakfast Association of Virginia
  82. Loudoun Bed & Breakfast Guild
  83. Washington Bed and Breakfast Guild
  84. Inns of Excellence
  85. Seattle Bed & Breakfast Association
  86. West Virginia Bed & Breakfast Association
  87. Inns of the Scenic St. Croix Valley
  88. Madison Wisconsin Bed & Breakfast Inns Area Association
  89. Wisconsin Bed & Breakfast Association
  90. Wyoming Hospitality & Outdoor Adventures
  91. Vermont Inn and B&B Association
Posted in B&B, Facebook, Hospitality News, How tos, Inns, Lodging, marketing, Observations, Social Media | Tagged , , | 7 Comments

Reputation Management Links and Tips for Innkeepers

Reviews? I Have Reviews?

Additional Recommended Reading: The Art of Responding to review sites for restaurants and lodging.

Check to see if your business name is taken on social networks:

-Don’t sign up for the service, just use it check (and be cognizant of the fact that they don’t seem to be right 100% of the time)

Social Media Monitoring:



Real Time Search

Review Sites (ones marked by ** are the most likely places that a B&B will be reviewed)




Posted in B&B, Reputation Management, Reviews, Social Media | Tagged , , , , , | 4 Comments

Innkeepers, Pinning Posts? Be Careful of the Date!

I noticed something last week that should have been blindingly obvious to me and probably to everyone else out there, but I seem to see a lot of businesses doing this on Facebook, Twitter and Google+ and perhaps not even realizing it. I pinged to it myself last week, when showing someone the ins and outs of Google+ (logged in as themselves) and we visited my own personal Google+ page and my client said, “Hey, you haven’t posted anything since November, and your telling me to post frequently?” I said, “No, wait, I do post fairly often on my personal page and many times daily on my business page!” Hmm!

Google+ Pinned Post (Stays Pinned until you take it down) Snap of what the page looks like only above the pinned post

It took me a minute to realize that we were above the fold of my Google page and we hadn’t scrolled down so the last “actual” post, so to someone coming to my page for the first time it’s backdated several months, and looks like I haven’t posted in awhile. I started doing some searches on various platforms and came across lots of instances where posts on Google+ and Twitter were months old but much more frequent posts were made on the pages/accounts but not visible until (and more importantly IF someone scrolled down to look). I’ve also come across several inn’s and other business Facebook pages guilty of repinning once a week, a post that was months and months old.

Facebook Pinned Post (Stays Pinned for a Week and you can repin as many time as you want to, again for a week at a time) Snap of what the page looks like only above the fold.fb pinned post

While I love the ability of all three platforms to pin posts to the top, I think inns need to be cognizant of what it looks like from the external viewer, i.e. someone coming to visit your page or account for the first time. I love Twitter for example and I almost didn’t follow back an inn that recently followed me as the last time it “looked” like they posted was 4 months ago (Pinned to top tweet above the fold) and in actuality they had posted about an hour before.

 Twitter Pinned Post (Stays Pinned until you take it down) Snap of what the page looks like only above the fold.twitter pin

I think inns need to use the option wisely and if it’s an important post that they want to draw attention to, repost the original with a more recent date and time stamp. Who knows how many potential Likes/Followers or Fans you’ve lost because it doesn’t look like your accounts are active even if you are.

A nice little post on how to pin to top Tweets and Post from my favorite people at BufferApp

Posted in B&B, How tos, Inns, Observations, Social Media | Tagged , , , , | 2 Comments