Tag Archives: Hospitality Marketing

Branding, Marketing and the Internet for Aspiring Innkeepers. Part Two

This is part two of a series based on a recent session I did for Aspiring innkeepers at the recent Mid-Atlantic Innkeepers Conference in Virginia. Part One can be found here. Slide 10 was on utilizing your business cards and … Continue reading

Posted in B&B, Customer Service, Hospitality News, How tos, Lodging, marketing, Observations | Tagged , , , | Leave a comment

Unbundling, Innkeepers is it time to start thinking out of the box?

I was recently talking to a friend of mine and was extolling the virtues of staying at B&Bs vs hotels, motels and Airbnb options, and he had an interesting question for me. His question was do B&Bs ever offer the … Continue reading

Posted in B&B, Hospitality News, How tos, Observations | Tagged , , , | 1 Comment

Reputation Management Links and Tips for Innkeepers

Additional Recommended Reading: The Art of Responding to review sites for restaurants and lodging. Check to see if your business name is taken on social networks: http://namechk.com/ http://knowem.com/ -Don’t sign up for the service, just use it check (and be cognizant … Continue reading

Posted in B&B, Reputation Management, Reviews, Social Media | Tagged , , , , , | 4 Comments

Bed and Breakfasts Need to Do Some Digital Housekeeping!

Innkeepers, when was the last time you looked, REALLY LOOKED at your website, especially your home page? And checked it? And checked the whole site? I have a project I am working on for a lodging organization, it includes going … Continue reading

Posted in B&B, General Rants & Raves, Hospitality News, How tos, Inns, Lodging, marketing, Observations, Social Media | Tagged , , , , | 5 Comments

Airbnb, should innkeepers beat em or join em?

 I would say do both. Facts: Airbnb isn’t going away. They are getting and probably will get, a lot more funding in the future. Airbnb renters are basically stealing guests from lodging facilities that are paying rooms & meals taxes, … Continue reading

Posted in B&B, Hospitality News, How tos, Lodging, marketing, Observations | Tagged , , , , , | 7 Comments

New Facebook Business Page changes Bed and Breakfasts should be aware of

https://www.facebook.com/Applesauceinnbnb (new Business Facebook page layout) So as I continue my love-hate relationship with Facebook and it’s ongoing changes, I am endlessly fascinated as they givith and then they takith away. It’s sort of like watching a horrifying train wreck for … Continue reading

Posted in B&B, Facebook, Hospitality News, How tos, Inns, Lodging, marketing, Observations, Social Media | Tagged , , , , , , | 5 Comments

How Innkeepers can Leverage Youtube’s Photo Slideshow Option

Early last year (date to the best of my knowledge) Youtube rolled out the ability to upload photos and turn them into a video/slideshow. I think video is incredibly important for innkeepers, but may be cost prohibitive for many and … Continue reading

Posted in B&B, Facebook, How tos, Inns, Lodging, marketing | Tagged , , , , , , , , , , , , | 2 Comments