Tag Archives: marketing

The Bed and Breakfast Industry has a problem and it needs some TLC from its Innkeepers

Statistically for every new B&B that opens, two close, plus a combination of the threat of Airbnb, an aging innkeeper population, and the fact that innkeeping as a profession is not something most people (and more importantly millennials) are thinking … Continue reading

Posted in B&B, General Rants & Raves, Lodging, marketing, Observations, Reputation Management, Reviews | Tagged , , , , | 3 Comments

Branding, Marketing and the Internet for Aspiring Innkeepers. Part Two

This is part two of a series based on a recent session I did for Aspiring innkeepers at the recent Mid-Atlantic Innkeepers Conference in Virginia. Part One can be found here. Slide 10 was on utilizing your business cards and … Continue reading

Posted in B&B, Customer Service, Hospitality News, How tos, Lodging, marketing, Observations | Tagged , , , | Leave a comment

Branding, Marketing and the Internet for Aspiring Innkeepers, Part One

At the recent Mid-Atlantic Innkeepers Conference in Virginia this past week I did a session for the aspiring innkeepers, and realized much of what I went over with them in terms of marketing both offline and online I’ve never really … Continue reading

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Taking Travel and Related Surveys with a Grain of Salt

I’ve recently (and not so recently) seen quite a few reports from marketing companies touting “mobile accounts for 40% of all travel reservations” and “Facebook ads account for 30% of wedding sales” etc. without giving providence of where this information … Continue reading

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Pros and Cons of Social Media for Innkeepers-Youtube

This is the second in a series covering social media pros and cons for innkeepers, following will be Twitter, Linkedin, Google+, Pinterest, Facebook and Instagram. Please check out the first one in the series: Pros and Cons of Social Media for Innkeepers-Blogs … Continue reading

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Pros and Cons of Social Media for Innkeepers-Blogs

This will be the first of a series covering social media pros and cons for innkeepers, following will be Youtube, Twitter, Linkedin, Google+, Pinterest, Facebook and Instagram. Blogging http://wordpress.com (or .org if you want to pay for it) http://www.blogger.com  (a … Continue reading

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How Innkeepers can Leverage Youtube’s Photo Slideshow Option

Early last year (date to the best of my knowledge) Youtube rolled out the ability to upload photos and turn them into a video/slideshow. I think video is incredibly important for innkeepers, but may be cost prohibitive for many and … Continue reading

Posted in B&B, Facebook, How tos, Inns, Lodging, marketing | Tagged , , , , , , , , , , , , | 2 Comments