Category Archives: marketing

Spa Package Ideas for Bed and Breakfasts

Posted on April 4, 2017 by Chef Forfeng

Thinking of adding to your specials and packages repertoire? Consider adding some spa packages. Spa packages can be cost effective add-ons for your B&B, and give you the ability to customize offerings to appeal to a variety of guest interests. … Continue reading →

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How to Write a Social Media Strategic Plan for Bed and Breakfasts

Posted on March 14, 2017 by Chef Forfeng

For many businesses, including B&Bs, writing a strategic plan for their business is not high on their priority list, but it should be! Writing a strategic plan for social media in this digital age is now an absolute must! If … Continue reading →

Posted in B&B, Blogging, Facebook, Hospitality News, How tos, Lodging, marketing, Observations, SEO, Social Media | Tagged , , | Leave a comment

Innkeepers, Thinking of running a social media contest?

Posted on February 23, 2017 by Chef Forfeng

Thinking of running a social media contest? Before you do make sure you check out contest guidelines, and make sure that what you want to do is legal in your state. Each social media platform has different rules and regulations … Continue reading →

Posted in B&B, Facebook, Hospitality News, How tos, Lodging, marketing, Social Media | Tagged , , , , , , , | Leave a comment

Ideas for Bed and Breakfasts using Video and Live Streaming

Posted on January 24, 2017 by Chef Forfeng

One of the most common questions I have been getting recently is what kinds of things can B&Bs use for both video projects, and for content for live streaming video. Video is HOT and I don’t expect it to be … Continue reading →

Posted in B&B, How tos, Inns, Lodging, marketing, Social Media, Story | Tagged , , , , | Leave a comment

Planning Ahead for Your Bed and Breakfast Promotions

Posted on October 28, 2016 by Chef Forfeng

This is a question I get frequently, and it came up recently when an inn asked for specific times to advertise specials and packages. I recalled having written an article about this awhile back and went in search of it. … Continue reading →

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The Bed and Breakfast Industry has a problem and it needs some TLC from its Innkeepers

Posted on June 15, 2016 by Chef Forfeng

Statistically for every new B&B that opens, two close, plus a combination of the threat of Airbnb, an aging innkeeper population, and the fact that innkeeping as a profession is not something most people (and more importantly millennials) are thinking … Continue reading →

Posted in B&B, General Rants & Raves, Lodging, marketing, Observations, Reputation Management, Reviews | Tagged , , , , | 3 Comments

Branding, Marketing and the Internet for Aspiring Innkeepers. Part Two

Posted on March 22, 2016 by Chef Forfeng

This is part two of a series based on a recent session I did for Aspiring innkeepers at the recent Mid-Atlantic Innkeepers Conference in Virginia. Part One can be found here. Slide 10 was on utilizing your business cards and … Continue reading →

Posted in B&B, Customer Service, Hospitality News, How tos, Lodging, marketing, Observations | Tagged , , , | Leave a comment